Analysis
James Della Valle
Canadian Blackberry manufacturer, formerly known as Research in Motion (RIM), is in a delicate situation. After years of fighting for space in the smartphone market, dominated by rivals such as Samsung and Apple, the company finally confirmed last Monday, which was expected : the company should be sold. A bid in the amount of $ 4.7 billion was held by the American insurer Fairfax Financial Holdings, its largest shareholder, and can create a new growth opportunity for the Canadian company – which reported a quarterly loss of nearly $ 1 billion on Friday Friday.
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Founded in 1998, the Blackberry has been known as the leading smartphone manufacturer on the planet, coming to be worth more than $ 100 billion in 2007. Despite the success in the corporate sector, the company did not have the chops to keep up with user demand for appliances in general more accessible and innovative. With the launch of the first iPhone by Apple, also in 2007, the market suffered a lurch as soon understood by companies like Samsung, LG, Nokia and Motorola.
ignore the phenomenon of touchscreens, the BlackBerry has lost market share. The company currently dominates only 2.4% of the sector, leaving behind Microsoft with 3.7% – according to data from consultancy International Data Corporation (IDC). “It’s a shame to see a company like Blackberry, which brought us phones with e-mail and other features, has been unable to respond to all these changes,” said Carolina Milanesi, analyst at Gartner.
The acquisition is expected to transform the Blackberry in a privately held company, outside the stock exchange, which should give time for a restructuring. “Certainly, it will take time to develop a new market vision with strategies to move forward,” says Fernando Belfort, leading technology division of Frost & Sullivan. For the analyst, the output is in the back to the roots, ie, investment in corporate clients. “The Blackberry has put much effort in the segment of consumer products in general, but we know that few companies can do this successfully. Focus on the business sector is what she needs to grow back. “
In the first half, the company launched two smartphone models: the Z10, the touchscreen, and Q10, with physical keyboard. Both were viewed favorably by analysts because they brought an updated version of the operating system developed by the company itself, the Blackberry 10. But the verdict of the user, who ignored devices.
losses resulting from bad decisions forced Blackberry cut 4,500 employees , or 40% of its workforce in the world. Even so, the smartphone maker has tried one more trump card, launching the Z30 model, which would compete with the iPhone 5s from Apple and Galaxy S4, Samsung. Sales of new disasters.
Despite offering excellent security solutions to corporate users, the Blackberry not able to adapt to the casual user who enjoys gaming and entertainment applications. Technical difficulties imposed by its platform developers away, avoiding the maximum spending resources to adapt their programs.
Given this scenario, the best option would be the same total dedication to the corporate segment. But if this is not possible, the company may end up being completely debt, with its technology patents disputed by the competition.
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