Canadian BlackBerry is preparing a restructuring plan that will eliminate five thousand jobs, about 40% of its workforce.
This is the way the mobile phone manufacturer to adapt its structure to the reality of a market that has been losing market share and competitiveness to rivals like Apple and Samsung, reports the Wall Street Journal (WSJ).
The American newspaper, citing sources close to the company says that this wave of redundancies will affect all areas and will take place in different places.
“We will make changes in the organization to ensure that we have the right people in the right roles,” the WSJ said a spokesman for the company, without comment, however, the dismissal of 40% of staff.
The news comes about a month after the maker of smartphones have announced the creation of a committee to revise strategic alternatives for its viability.
A little over two years, the BlackBerry – which, like Nokia, could not resist the popularity of Apple’s iPhone, and the Galaxy, Samsung – had more than 17,000 employees and a 14% share of the U.S. market American mobile phone.
currently has 12,700 employees, its market share will not go beyond the 3% and the losses have come to accumulate – the BlackBerry ended the year 2012 with losses 646 million dollars (about 480 million).
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