Blackberry had hired investment bank JP Morgan to handle the sale of the company. Now, executives who lead the company want to rush the process, and expect to complete the sale of assets until November of that year, according to the Wall Street Journal. The factor that would have caused this rush Blackberry would have been greater in the sale of Nokia to Microsoft. The reasoning is simple: after this transaction, the smartphone market should gain a clearer outline, around the three major platforms: Android in the lead, iOS in second place, and now Windows Phone with the third position. In assessing executives, this new market configuration puts even more pressure on the business of Blackberry which – incidentally – is already more than presse d for time, due to a drop in market share. The EMPRES who once controlled nearly half of the smartphone market U.S. today has only a small slice at around 3%.
To further complicate things, the latest Blackberry movements, such as the launch of the smartphone Z10 literally made water, further hindering the company’s life. There was some expectation in the market that Microsoft could buy the Blackberry before the announcement of the deal with Nokia. Now that Bill Gates dollars ended up in Finland, the Canadian Blackberry rush in search of another source, to try to save what remains of the corporation.
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