Saturday, September 28, 2013

Graph shows the rise and fall of BlackBerry - Digital Look

In February 2004 the BlackBerry celebrating a record: more than 1 million users of its platform. At the time, there were no Android or iOS to get in your way, the Canadian was gaining ground as anyone.

In 2005 and 2006, the company has consolidated and, from 2007, saw a strong rise, more than 10 million people bought their handsets. The growth lasted until June 2008 – the peak of his story.

Shortly after, the company launched its first smartphone with touchscreen, BB Storm, who faced market alongside iOS still newbie in the segment. Until then, the company had a market share similar to that of Apple.

The problem began to emerge after 2010, the year that the mobile operating system Google began to swallow all competitors. Although the Playbook have postponed a little slump, the tablet was not enough to hold the power of Android.

In 2012, revenue was already showing signs of failure, which was definitively confirmed on Friday, 27. Today, BlackBerry reported a net loss of $ 965 million in the quarter ended Aug. 31.

To better understand the trajectory of the company, see below charts published by Business Insider.

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