Talking about the situation BlackBerry in recent times become almost routine in the technological world. The company, which in the not too distant isolated was the leader for the enterprise market for smartphones, is now seeking a small chink of light that can save her. Bert Nordberg recently gave an interview to The Wall Street Journal in which he stated that it is possible to save the BlackBerry. For this, the company should be funnel and turn the focus of his work only to a niche market . Remember that Nordberg, and former CEO of Sony Ericsson is also a member of the board trying to decide which direction the company will take.
According to comments made by the Nordberg company presents various subsectors that could be extinct if it were decided that now really become a niche manufacturer. That bumps in what we call “personality BlackBerry”: besides having to completely revise its business plan the company should forget an old ambition that has always had to compete as an equal with some industry powerhouses like Apple , Samsung and Google. In the words of Nordberg such a thing would be really hard.
‘s been a while that the company is considering the possibility of a sale. However, so far no large company became interested in the subject (something that has happened in the past). On the other hand, smaller sized companies express interest. But in this case the barrier is placed by the Government of Canada where it is headquartered. One such business, according to Canadians, something that would put national security at risk.
Other experts say that the best solution would be to split the company in several “pieces”. As already happens with BlackBerry Messenger, which is being controlled by an independent sector company called BBM Inc.
For Denisson Soares
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