Tuesday, September 24, 2013

Blackberry: The plan to survive - euronews

To survive, the Blackberry change strategy. The Canadian company abandons the mobile phone market FMCG to focus on enterprise and government customers. The plan also provides for the dismissal of 4,500 employees, or 40% of the workforce.

The company expects quarterly losses of more than 700 million euros, with consumers prefer models more attractive.

to analyst Pascal digital Samama “the great failure of the Blackberry was the move to seduce the average finisher. It is a device somewhat elitist. The average consumer wants a device with applications, services and recreational and Blackberry failed to provide it. “

Blackberry pioneered with its email system, but found himself overcome with the launch of the iPhone or Android devices.

last bet of Blackberry models Z10 and Q10, launched in June, is not allowed to reverse the downward trend of the company. In June, the Blackberry had a worldwide customer base of 72 million, four million less compared to the previous three months.

More information Blackberry, Markets, Telecommunications, Mobile Phones

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