09/11/2013 9:42
Why Copywriting with Reuters – New York, USA
The smartphone maker BlackBerry cut dozens of jobs in its sales team in the U.S.
smartphone maker BlackBerry cut dozens of jobs in its sales force in the United States, reported the Wall Street Journal, citing people familiar with the matter.
The layoffs are part of a program of cuts that has been ongoing for several weeks in the Canadian company, the sources said the paper.
– I can confirm that a small number of employees were laid off – said a spokesman for the company to WSJ, without providing further details.
BlackBerry , which has seen its market share shrink and be taken by rivals such as Apple’s iPhone and phones that use the Android system, Google said last month it was evaluating its options, which could include an outright sale.
The news of layoffs was first published by the Canadian technology blog Cantech Letter.
BlackBerry could not immediately be contacted by Reuters for comment outside U.S. business hours.
Apple opts for profit rather than market share with new iPhone
higher price than expected from the new cheaper iPhone Apple introduced on Tuesday eased concerns about the company’s profit margins, but sparked concerns that the company is not being aggressive enough to fight against Android , Google.
Apple shares fell nearly 3% to U.S. $ 480.50, before the market opens on Wednesday, one day after the company revealed the 5S model, the iPhone top line equipped with a scanner fingerprinting, as well as 5C, cheaper and intended markets.
“… Our concern is that the inability / unwillingness of Apple to launch a low cost offer to emerging markets almost guarantees that the company will continue to lose market share in smartphones until you choose to approach the lower segments,” said the Analysts at Sanford C. Bernstein, in a note.
Still, Bernstein maintained its rating of “outperform” (performance above the market) for Apple’s stock, saying it expects the new iPhones have little impact on the company’s margins.
analyst Stuart Jeffrey of Nomura Equity Research raised its target price for Apple stock from $ 420 to $ 480 and said the company could have secured stable margins in the coming quarters with the 5C to U.S. $ 99 with a contract with the operator, and $ 549 without contract.
But this was not enough to BofA Merrill Lynch and Credit Suisse. Both downgraded Apple’s stock to “neutral”, compared to previous recommendation from “buy” and “outperform.”
– Instead of offering attractive prices for consumers, the iPhone 5C moving to a new segment and rising prices, Apple has maintained a premium pricing strategy, directing the target smartphone between $ 400 and $ 800 – said Credit Suisse analyst Kulbinder Garcha Report.
– This segment has forecast significant growth over the long term. This decision, in the margin, is good for profitability, but not for growth.
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