Although analysts have already deleted the BlackBerry means that the battle for the smartphone market to end consumers, the new CEO of the manufacturer believes that the company’s appeal remains strong among government customers.
John Chen, CEO of the BlackBerry, used his participation at the Consumer Electronics Show (CES) in Las Vegas to announce that the company plans to invest in a center of innovation in security around Washington. Chen and spokesman for the company did not give many details about this investment, but the expectation is that such a move would help BlackBerry to work closer to its government partners, as well as allowing the development of more advanced products and security policies.
CES may even have helped to give greater visibility to the announcement of the BlackBerry, but it is likely that many of the government was not there to hear this kind of news. In addition, the manufacturer, who was quick to fire a warning to journalists not made available for interviews and no executive nor provided a copy of the comments by Chen in a closed session.
A professional mobile industry praised the strategy, seeing the maneuver a new appointment with the BlackBerry enterprise customers. “Intuitively, all say that the BlackBerry died, but government institutions follow the manufacturer requesting devices,” said Randy Siegel, who for more than ten years working with mobile technology to government and Microsoft, Motorola Solutions and other companies.
“Whether the government says ‘do A, B or C’, the BlackBerry always be within states. And the opening of this center security is an important strategy for this super trump card “, said Siegel.
, however, the announcement of the innovation center in BlackBerry security is not something innovative. Other major government suppliers (IBM, Microsoft and AT & T, for example) have also opened or announced similar centers in the DC area, focused on different aspects of IT.
One competitor BlackBerry, Good Technology, disdained ad claiming to be “too little, too late.”
Mario Rebello, senior director for government relations at Good, stated that “the agency has already begun to replace BlackBerry devices devices targeted at home users, and we believe that we will see more institutions shifting focus and releasing the device to the user’s own throughout this year. “
Siegel, however, disagree. He claims to have heard the desire of government customers to migrate from the current devices for new devices with the BlackBerry 10 platform.
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