BlackBerry in 2014 focuses on the corporate market and security ... - Yahoo Sports Interactive

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After a turbulent year, the Canadian BlackBerry reaffirms focus on the corporate market in 2014 and increased productivity with compatible security in its line of smartphones.

“We are not abandoning the final customers, but with greater focus on the corporate, the apparent differences in safety and quality we have for this segment,” explains John Stricker, president of the company in Brazil. “We also understand that security will be a very present theme in the world of consumers, who carries in his smartphone every time sensitive information like bank passwords, contact data, documents and personal photos.”

smartphone BlackBerry 10 line is appointed by the executive as a technology brand that already meets these characteristics.

According to John Stricker, the fact that the company develop complete solutions to the market, including hardware to software, ensures a strong presence in the corporate segment. He cites as a differential to move the company in Brazil MDM platform (Mobile Device Management ), which manages, protects data and set configurations of mobile devices and iOS and Android operating systems, reducing risk and support service in the corporate environment.

Specifically on

smartphone , he states that in 2014 the portfolio will be highly concentrated in the BlackBerry 10 line 4G LTE (Long Term Evolution – standard for high-speed data) with options in BBOS (BlackBerry operating system itself) lower cost.

“In the new version of software, 10.2.1, which will be free for all users of BlackBerry with update over-the-air (use simple software update for mobile devices) It will be possible to download and install applications directly on the Android smartphone , “says John Stricker.

Earlier this year, the brand brings to market the BlackBerry Z30, new smart phone touchscreen 5 inches. The processor is quad-core 1.7 GHz and 2 GB RAM. Eye in the corporate market, the company warns that the appliance has management of all conversations in one place, ability to read from any application and hardening of corporate and personal information through the company’s operating system message system.