John Chen says the key to success is corporate market - IT Web

John Chen says the key to success is corporate market

Despite multibillion-dollar losses, failures and executives fleeing releases, BlackBerry’s CEO, John Chen, believes the company can expand its market share going forward with the support of investment firms and government. But this can not be good news for the channel.

“Today, the company is strong financially and technologically savvy and is well positioned for the future. In less than two months, my team and I developed a new strategy to stabilize the company, return to our main focus on enterprises and safety and maximize efficiency, “Chen said in his column on CNBC.

Just over a month ago, he took over as CEO of smartphones coming from Sybase. The BlackBerry has announced staggering quarterly losses, loss of nearly $ 1 billion in the second quarter and more than $ 4 billion in the third quarter. Nevertheless, Chen said in the column that the company has plenty of money to go and that he expects the company to be profitable again in 2016.

Chen’s column

The key to success will be the presence of the BlackBerry Enterprise said. He claims that the BlackBerry is indispensable for security-oriented industries such as big business and government, and cites that the smartphone maker is the only provider of mobile device management (MDM) with “authority to operate” with the Department of Defense .

However, recovery may not be good news for the channel, said analyst Jack Gold, of J. Gold Associates. According to him, the BlackBerry needs to focus on recovery of large corporate customers and the way to do this is through direct, not channels. “The channel is potentially effective for small and medium enterprises, and perhaps in local governments. But in the short term, the concentration will be in direct sales, where the big numbers, “he says.

He recalls that the BlackBerry has lost the consumer segment for Apple and Android, but still has a chance to fight big business and government areas because they are willing to pay premium for services such as security and management of enterprise devices (EDM ). “Business and government are the only chance to contain defections.”

Jeff Kagan, an independent technology industry analyst, believes that the BlackBerry can recover Chen. “They should go back to what they did for six years, eight years,” he said, suggesting the company’s return to the most popular previous models such as BlackBerry 7.

In his column, Chen wrote that globally the BlackBerry has over 80,000 corporate customers, which he positions the smartphone manufacturer as the leader for MDM. “When it comes to corporate, we are still leaders,” Chen wrote.