Despite all efforts to promote the BlackBerry BlackBerry 10, most smartphone brand sold in the last quarter was based on an older version of the system. More precisely, the 4.3 million handsets sold, 3.2 million came with BlackBerry 7.
The good news for those who bought these products is that they will have a good time supporting the company. One manager of BlackBerry India, Sunil Lalwani, said the system will be supported until December 2015.
BlackBerry 7
After this period, the company will stop selling devices based on BlackBerry 7 and, according to the executive, there are plans to make some deals to attract consumers to purchase products with BlackBerry 10.
Lawlani stressed that, at least for now, the BB10 is fully directed to hard users, but admitted that the company did not do as well to promote new appliances. According to the executive, a cut in the price of the BlackBerry Z10 caused sales to increase.
“In the last quarter, 60% of our revenue came from services and software – they generate higher margins,” continued Lawlani. “That’s why this year on software and services will be the focus of the BlackBerry.” According to the executive, which is the strategy to keep the company profitable throughout 2014. [PhoneArena]
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