Singer-songwriter Alicia Keys no longer works for the Blackberry. The output of the singer is accompanied by further dismissal of about 40% of workers. The poor results obtained that the multinational in the last quarter are the source of change.
Rank the connection between Alicia Keys and Blackberry. A year after taking over as creative director of the company, the singer was dismissed due to poor results that showed mobile phone manufacturer in the third quarter of 2013:. Approximately EUR 4,400 million
But it was not just Alicia Keys could not resist the bad results. Also much of the staff and management structure of the company itself was replaced.
Through an email, quoted in the New York Times, the company spokesman said only that “the connection of one year between Alicia Keys and the company came to an end.”
Five years ago, the Blackberry controlled 70% of the market, but now has only 5%.
Alicia Keys was hired following the other big companies did. The Polaroid hired Lady Gaga and Intel singer of Black Eyed Peas, Wii.i.am.
Alicia Keys arrived at the Canadian company in January last year, at a time when the company launched 10 new mobile phones to try to recover lost ground to Apple’s iPhone and smartphones with Google’s Android system.
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