Blackberry dismisses Alicia Keys - TeK.sapo

The singer-songwriter had joined the team to the Blackberry January 30, 2013, at the time of smartphones that intended to mark a turning point in the company’s strategy were presented – in particular the first . template without keyboard

The “hiring” Alicia Keys can be compared to Lady Gaga Polaroid taken by two years ago, to draw some products – which has not seen the light of day – or Will.i.am, which integrates the The Black Eyed Peas, who keeps as creative director at Intel.

In the case of Blackberry, the financial results have not been the best, so the partnership will have ceased to make sense. The company had losses of € 4,400 million between July and September, and a billion in the previous quarter, a year ago when I could still make money with your business.

Poor results have been reflected in dismissal of almost all elements of company management and more than 1,000 employees.

Written under the new Orthographic Agreement