(Image Source: Reproduction / BGR) A survey released by Consumer Intelligence Research Partners (CIRP) revealed the latest figures from market share for mobile devices in the United States, indicating that things are not okay for BlackBerry. According to the study, the devices the company accounted for the scary mark of 0% of the activations of smartphones in the fourth quarter of 2013.
bad result is not completely unexpected, as the company spent much of his time negotiating its own sale to Fairfax Financial, which process was canceled and led the company to move to a new round of fundraising. In its report of earnings, the BlackBerry said it sold a total of only 1.9 million smartphones in the quarter, of which a good part were the BB 7 devices aimed at emerging markets.
manufacturer launched its new BlackBerry 10 operating system a year ago, in the hope that the renewed platform could revive its declining handset sales. It does not take much thinking to realize that the strategy did not work, with the company losing more and more ground to competitors.
(Image Source: Reproduction / BGR) According to the study of the CIRP, most of the mobile market was in the hands of Apple and Google in the meantime. Devices with iOS took a slight lead, with 48% of total activations, closely followed by Android devices, with 46%. Devices with Windows Phone totaled 3% of the value, similar to phones that are not smartphones number.
According to the document, Apple clearly benefited from the launch of the iPhone 5S and 5C few weeks before the beginning of the quarter. “It increased their share considerably compared to the previous period, which was 34% of the activations,” said CIRP co-founder Josh Lowitz.
The study also noted that users of Apple devices spend more on calls, messages and data than the Google system. “More than half of buyers iOS spend over $ 100 per month, while a third of Android owners passes that value,” he added.
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