BlackBerry will again produce smartphones with physical keyboards - Tecmundo

BlackBerry Q10, one of the models of the brand with physical keyboard. (Image Source: Press Release / BlackBerry)

During CES 2014 in interviews for Bloomberg and Re / code sites, the new BlackBerry CEO, John Chen, revealed the company’s plans to recover its financial vitality.

Basically, the company should resume some positions and characteristics of their “roots”. First, according to the boss of BlackBerry, the company must re-invest harder in the corporate and government markets -. Niches with which the brand consolidated its technology giant

One of the first initiatives for this, as said Chen, is the adoption of physical keyboards on many smartphones of the future of the company, a common feature of their products until recently when she launched the Z10 and Z30 models.

For the executive, the “enterprise customers” still appreciating faster and more tactile typing experience. “I personally love the keyboards. So, you’ll see the BlackBerry keyboards produce going forward. I would not use the word exclusively, but predominantly, “said John Chen.