(Image Source: Press Release / BlackBerry)
After revealing who lost almost $ 1 billion in recent months, the BlackBerry issued a document in which the company says the report data and the situation of the company itself. Typically, this is done in a conference call with analysts and shareholders, but internal problems caused the text to be sent in writing in place.
For starters, the company increased the forecast of losses for fiscal year 2014: $ 100 million, the BlackBerry should now lose $ 400 million.
According to the company, the intense competition impacted the operating results and financial brand, both the U.S. and international markets. This decrease was a result of the popularity of cheap handsets with Android and, on a smaller scale, the lack of proprietary applications to BlackBerry 10.
In the document, it was revealed that, during the quarter, sales of branded phones fell 55%, and that’s not even the worst news: the majority was with the BlackBerry 7 operating system, which will soon be discontinued. As a desperate measure, the smartphone Z10 should be upgraded to become a most popular product.
The report practically confirms that most of the staff will be fired, totaling up to 4500 employees. Another solution would be to rent or sell the company’s offices.

No comments:
Post a Comment