DNA gene BlackBerry wins game - R7

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partnership with Gameloft titles brings strong game for BlackBerry, once the developer has license games like Batman and Spider-Man

BlackBerry, known for its tradition of aligning personal and professional life in one device, ready to attack in the gaming market by offering quality games on the console. The DNA of the BlackBerry, which are stored codes and secrets preference of executives, has just won the game gene.

According to company executives, more than a habit among users of any age, the game the cell has become a lucrative industry. Only the United States must rotate about $ 112 billion (R $ 247 billion) by 2015 in terms of revenue.

But the genetic mutation involves not only pass the offer games. According to the senior manager of alliances BlackBerry, Angel Aldana, the company strengthened a partnership with the French developer Gameloft mapped and industry trends by launching an advanced technology for gaming as game.

The partnership, that already existed, now favors the BlackBerry to offer games with strong titles, once the license has Gameloft games like Batman and Spider Man

– The games use much machine resources (device .) It was necessary that the hardware and tools were developed to operate games at this level (quality).

The account manager Makers Gameloft, Ludivine Lavialle argues that more important than the titles is to offer games all types of audiences.

– We now have 12 games available, either adventure, cars or football. As the level of play is console, the phone user can place peripherals such as joysticks.

In addition, details Angel, the BlackBerry is eyeing the game model that is offered to the user.

– Now has a premium model. In it, the user downloads the game for free and purchase accessories or phase depending on the score or how to play the game.

According to him, 93% of the games were paid in the U.S. market by 2010. In 2014, it is estimated that 13% of the games are charged.

The strategy to advance in the gaming market in smartphone goes beyond easy access to applications. To beat the price of games on iOS and Android systems, sells the BlackBerry OS your entertainment system via local currencies, which makes it the most competitive price without charging dollar conversion.

– also guarantee safety. Has no pirated game.

Angel argues that not only bar the BlackBerry pirated games or copied, but it encourages the creation and game development in the region.

– In the case of Brazil , which is the third or fourth developer in the world, the university environment supplies the area.

The BlackBerry offers scholarships to students or professionals who give support or work in game development, mainly at the poles developers São Paulo , Rio de Janeiro, Pernambuco and Alagoas.

News

The news of advancements in the BlackBerry line of games can animate the company’s shareholders. This is because the phase of bad news involving the BlackBerry seems to end. After the company reported a loss of almost one billion dollars in its latest quarterly report last month, the media began to disable your applications offered for the system OS alleged lack of users.

In However, the brand received a second tender offer after offer of $ 4.7 billion (£ 10.3 billion) of Fairfax Financial Holdings Inc. According to the American economic journal The Wall Street Journal, the investment bank Cerberus Capital Management LP, the U.S. can strike a deal to gain access to financial information from the Canadian company, which may mean a future proposal.