impasse involving the BlackBerry should generate opportunities for channel mobility. Expectation of customers abandon the mark due to the uncertainty about the direction of the company opens up space for the competing smartphone platform and device management BES10.
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According to Gartner’s report made by analyst Ken Dulaney, 24% of more of 400 IT and business leaders surveyed said their users currently use BlackBerry smartphone. By 2016, the same companies estimate that only 9% of its users will operate the platform. Remember that the data were collected between 21 and 30 August before thus the maker reveal their annual revenue loss of $ 1.4 billion and announced that capital should close.
Customers are looking for new devices, opening opportunities for channel partners recommend the next course of action, said Dulaney. Part of the appeal of the corporate brand is that some devices are offered free by the operators, said the analyst. “Companies will not want to change a BlackBerry Curves receiving free for iPhone 5S, it will cost a lot of money.”
Robby Hill, founder and CEO of HillSouth, a solution provider based in Florence, South Carolina, said the arrival of customers looking for new mobile solutions will present “a big potential in the market and (the HillSouth) is waiting why. “Hill said rumors involving the manufacturer caused” the least confidence in the company at all times “and added:” It is difficult to convince consumers that new products are coming when the details surrounding the BlackBerry are still confused. ”
“The BlackBerry has many problems,” said Phil Poje, CEO TechOrchard, a solution provider based in Overland Park, Kansas. “We want companies to do successfully, but the BlackBerry is not delivering innovation.”
One of the “problems” of the BlackBerry was about business tool, the BlackBerry Messenger (BBM), which would be released in late September. The buzz about the new platform was BBM that would compete with the iOS platform from Apple and with Google’s Android. But this release that would generate 1.1 million premature downloads was quickly repealed and a new date yet to be announced. “There is a pent-up demand for access to the BBM platform. Disappointed when the company failed to meet its deadline to launch, “said Hill.
Poje, of TechOrchard, said customers come from your company abandoning the BlackBerry for some fear. Some of them choose not to adopt the new model of smartphone, but continue to use the old, others completely abandoned the mark.
In addition, Hill’s HillSouth, doubts that the company has the ability to gain trust among your customers about the ability of BES 10 in run multiple operating systems. “The BlackBerry never excelled as a player in the management of other devices. There has always been a problem in this regard, “he explained.
“What makes the situation even more unique BlackBerry is that the delivery of their services is through its own data centers. “If customers are wary of the company’s future, will trust your data to them? Customers are very dependent on them. “
In an e-mail to CRN talking about the Gartner report, a spokesman for the BlackBerry said: “We recognize and respect opinions of others about the recent news of the BlackBerry. However, many of the conclusions made by consulting on the potential impact of sales or other alternative strategies are purely speculative. The BlackBerry is restructuring and looking for alternative strategies to increase its focus on the core business of the company. “
Hill and Poje believe that, despite the incredible company’s intellectual property, it is too late.
Translation: Alba Milena, especially for CRN Brazil | Revision: Adriele Marchesini
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