BlackBerry has been struggling not to lose market share to Apple and Google (Mark Blinch / Reuters)
SAO PAULO – A BlackBerry are placing full page ads in newspapers around the world in an attempt to convince consumers and partners do not leave the smartphone maker. The Canadian company is going through a crisis due to the advances of smartphones.
According to Bloomberg, in advertisements the company says “These are undoubtedly difficult times for us and we are not underestimating the situation or ignoring the challenges. We are making the difficult changes necessary to strengthen the BlackBerry. “
ads are an attempt to communicate directly with customers without intermediate or distortions, said the marketing director of the company, Frank Boulben. In addition to advertisements in newspapers, letters will also be sent to consumers to reaffirm that the company will continue with its services.
Crisis
BlackBerry has been struggling not to lose market share to Apple and Google. Earlier this year, the company announced its BlackBerry 10 operating system and launched the smartphone Z10, but that has not stopped the company register a decline of 45% in revenue.
All this turmoil in which the manufacturer is undergoing further weakened relations with partners, the case of T-Mobile, the fourth largest mobile operator in the United States, which has said it will remove the stocks of the BlackBerry devices of its stores and stakeholders needed to order the phone.
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