world turns. Although Justin Bieber is appearing more in the news because of their confusion than because of his music, it is undeniable that the Canadian star is a magnet for success. And RIM refused the proposal made by Bieber to become a brand ambassador for the BlackBerry itself.
In an interview with Bloomberg, Vincent Washington, Senior Development Manager until 2011, revealed a bizarre story. According to the executive, the singer, early in his career, he would request $ 200,000 and 20 handsets to become a promoter of the BlackBerry. Once Bieber and former RIM are from Canada, the combination seemed perfect.
But that’s not what the marketing department thought. According to Washington, the idea was not well received when he presented at a meeting. “They pretty much put me out of the room and said Justin Bieber was just a fad and would not last.” The executive also recalled a prophetic statement used to try to convince his colleagues: “it may take more than RIM.” Was greeted with laughter.
At the time, RIM believed his position in the business market was unbreakable and smartphones does not have much future in the hands of the general public. That same year, Apple will launch the device would define a decade:., IPhone
wanted the irony of fate that, instead of the teen singer, RIM would shutting collaboration with Alicia Keys to be the ambassador of the BlackBerry brand and try to catch up. Just to see it, weeks later, sending a message to a Twitter … iPhone.
Currently, the company struggles to remain standing. And Justin Bieber is still touring the world, with a captive audience, and displaying your iPhone for free wherever you go.
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