An open letter from the Acting Executive Director of BlackBerry struggles to convey the message that the company is far from over. “The news of our death are greatly exaggerated,” wrote John Chen, paraphrasing the famous words of Mark Twain.
The letter, which is specifically targeted to business customers and partners of the company, at various times gives indications about the direction the company will follow, after having seen eroding the market share in a few years particularly in the domestic consumer segment. “Let’s go back to our heritage and roots,” wrote Chen, a Chinese 58 year old, who took office this month, replacing Thorsten Heins, whose mandate included a failed attempt to revive the company with the launch of new mobile phones and also poorly successful attempt to sell the Canadian multinational.
The letter refers to the various services for companies that sell BlackBerry, remember that the company works with multiple government entities and emphasizes that provides services for managing mobile devices within companies that also work with devices from other brands. “We understand the realities of the better than anybody enterprise mobility market and we are in this game for the long term,” reads the message.
Chen also notes that BlackBerry is no longer looking for buyer: “Our board ‘sells itself’ has been removed and we are here to stay.” In August, and after a long time looking for a buyer, the company announced it was in talks to be acquired by one led by a Canadian investment firm in a deal that would be around EUR 3500 million fund. However, the fund ended only by making an investment of one billion dollars, approximately EUR 739 million in a deal that involved changes in the management team.
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