BlackBerry, even in bad shape, still retains some of its strength in the corporate sector. The Canadian company said on Monday, 26, selling 2000 units of its smartphone Q10 for Univision, Mexican giant of communications.
BlackBerry Q10. Photo: publicity.
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negotiation, Univision will upgrade all smartphones the company and invest in creating new applications for the system BlackBerry 10, BlackBerry World through the store, including the creation of TV applications the cell.
Univision, which has more than 60 channels of local broadcast television and 70 radio stations to Hispanic audiences in the U.S. and Puerto Rico, invested in Blackberry due to its credibility in the business, the company said in a statement .
Furthermore, according to Christopher Furst, CIO of Univision, the BlackBerry has developed services dedicated to the work processes of the company, with features of cloud and BYOD.
“Univision has a workforce that operates at a fast pace in various countries. Our goal is to offer a mobility platform to develop the company’s potential and keep them connected to business, “said Stephen Bates, Senior VP of Corporate Accounts Global BlackBerry.
According to Univision, the demand for digital video increased among Hispanic audiences. Over 75% of the U.S. Hispanic population has smartphones, and online video consumption has increased by 282% over the past five years.
With the partnership, the Mexican network will provide their content via mobile, in Spanish and English.
Although the BlackBerry is well behind the competition in the smartphone market – losing badly to leaders Android and iOS, and falling to fourth place behind Windows – the name fort built in business is still a valuable asset of the company.
Earlier this year, the Canadian corporate registered the largest order in its history, selling 1 million devices Z10 for an undisclosed customer, in a deal estimated at around U.S. $ 72 million.
This appeal in the corporate segment may weigh in favor of Canadians in a possible negotiation, since the beginning of August the company was officially put up for sale to interested investors.
The company said it tries to increase the value and popularity of BlackBerry 10, but what alternatives can be taken for the future, ranging from a partnership, going to complete the sale of its operations for someone who is interested in their products, technologies and services.
With the rumor of a possible sale, the manufacturer shares jumped 7.6%, a return considerable considering that the company had already sunk about 18% in the stock market this year.
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