About to release the use of BlackBerry Messenger on competing platforms for the first time, you want to turn your BlackBerry messaging service into an independent company called BBM Inc.
The idea, according to sources from the Wall Street Journal, is to enhance the application on a crisis that has forced up the BlackBerry to offer for sale. The company is mobilizing to mount the executive team that will play subsidiary.
Various tools should be incorporated into the BBM in addition to messages. Some already available to clients of BB as video chat, and others that introduce the brand in new markets. An example is the already announced BBM Channels that battery front with Twitter.
The app then compete with products like WhatsApp, etc. WeChat., plus Skype and Twitter. But now enters the fray at a disadvantage, as WhatsApp, for example, has over 200 million users as BBM has about 60 million.
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