BlackBerry continues to give everything to get around à crisis, but Gabriel Coimbra, managing director of IDC Portugal, admitted in declaraà § Unknown to Business, do not see the â € œgrande alternativaâ? ? for the company, which fights directly with giants Google and Apple.
BlackBerry came to the market say that is for sale. After having launched new “smartphones” with a completely different operating system, its closest competitors, the Canadian maker back to basics with the presentation of its latest device.
Despite the demand for a solution, the company does not seem to be able to reverse the decline. According to the “Financial Times”, BlackBerry users fell from 79 to 72 million in the last six months, and sales of the new model 9720, do not indicate that the market share of the group may again be significant, reaching now below 3% compared to 5% the previous year.
“It’s hard to see any way to BlackBerry. Has been losing market share to the iPhone (with OS iOS) and Google, with Android, the level of smartphones without a keyboard, “added the same source.
Gabriel Coimbra recalled that sales of Blackberry rumors had intensified a year ago, “but it never happened, there was no interest from anyone.”
And now, even if it is sold, the consultant in the area of ??information technologies considers the scenario that will not change. “I do not see Microsoft being interested in buying, when to invest in new Windows Phone and also no manufacturer will want to enter this race of giants.”
According to the investment bank Jefferies, “Lenovo (Chinese company) would be the buyer longer available, but we think the U.S. government will block the acquisition based on the grounds of national security.”
“The new equipment (such as BlackBerry 10) did not appear in the right timing and the company also lost its position at the corporate level, because other alternatives emerged ensuring security,” said the same source.
However, Gabriel Coimbra added: “I do not say that it is inevitable that the BlackBerry will disappear, but two years ago they lost their massification of smartphones.”
In 2012, the Android operating system had a share of 68.8%, leading the market, followed by Apple’s iOS and BlackBerry with 18.8% in third with 4.5%. Last year, the market share of Windows Phone has not surpassed 2.5%, still below the 3.3% of Symbian (Nokia’s operating system).
Already this year, according to forecasts from last March, IDC estimates that Android climb to 70.9%, gaining market share to iOS loses to 18.3%, while the BlackBerry falls to 3.9%. In 2013, IDC predicts that Windows Phone to be 4.6%, with the migration of Symbian falling to 0.7%.
managing director of IDC Portugal admits that the share of BlackBerry will still be lower, because of the latest news.
In IDC’s projections for 2017, Android will continue to lead destacadíssimo with a share of 65.1%, followed by iOS with 17.8% and 12% with Windows Phone. In March, the projections for the BlackBerry 2017 was a share of 3.7%.
this ranking operating systems, IDC also takes into account that Linux will a 2% share to stabilize at 1.5%. And with MeeGo from Nokia that still appears in 2012, with a share of 0.1% and no longer appears in this year.
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