The BlackBerry is undergoing restructuring and is studying several options for the future of the company – among which is the possibility of selling. But more recent reports give account of another strategic step that Canadian technology can adopt: make BlackBerry Messenger a company apart.
The information is advanced by The Wall Street Journal (WSJ) that cites sources with limited knowledge of the facts. The idea of ??moving an application message to a subsidiary that will have to name – BBM Inc. – may have advantages and disadvantages for the company led by Thorsten Heins. The creation of a spin-off would BlackBerry to financially exploit one of its most valuable assets. BBM will hit iOS and Android operating systems by the end of September, which will increase the value of the software. This would also be a way to entice buyers to the main company, showing that the technology is profitable products. On the other hand, not hing guarantees that the BlackBerry Messenger go succeed ecosystems rivals. Thus, the BBM Inc. could quickly go bankrupt or be integrated in new Canadian technology group. The WSJ report says that the BlackBerry had already developed versions of the BBM platform three years ago, which included including a version for computers. The company has chosen not to make the launch and saw new formidable competitors arise as Skype, WhatsApp, iMessage, Hangouts, Facebook Messenger and Viber. BlackBerry Messenger has evolved in recent years to respond to the appearance new applications messaging and now allows video calling and screen sharing phone – features available for users of BlackBerry 10.The BBM Channels, a form of interaction similar to Twitter brands and personalities which may have a more direct connection to users, is a feature that is expected and can contribute to the growth of the 60 million users that the application currently has.
Written under the new Orthographic Agreement
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