The Blackberry was no battery to continue to walk alone - Business Journal - Portugal

Blackberry à put up for sale. This Estrata © gia is part of a plan operated by the Canadian company to survive in the competitive market â € œsmartphonesâ??. The company that once produced your mobile vel â € œA shall have?? ¡Ã is now looking for alternatives that pass by sale or by a partnership, after its new line of your mobile LEVELS do not have got the garner more customers.

Blackberry was slow to react to market changes, according to analysts. The first group model, sold in 1999, was a success in the business world, by focusing on the security of your email and your messages.

More than a decade later, and some models of the company evolved, unlike the devices of their rivals. “It’s not the end of history, but the current model of Blackberry came to an end,” said Ben Wood, analyst at CCS Insight. “The Blackberry can not proceed alone. It was slow to boot up in the era of smartphones and was not able to close the gap to Apple and Samsung whose leadership proved impossible to achieve. “

According to the “Financial Times”, Blackberry users fell from 79 to 72 million in the last six months, and sales of the new model does not indicate that the market share of the group may again be significant, reaching is now below 3% compared to 5% the previous year.

Not the end of history, but the current model of Blackberry came to an end.

Ben Wood

analyst at CCS Insight

The group will meet to consider all options, with the air of speculation that the company may form a partnership or separate their business areas. The uncertainty surrounding the Blackberry is very large, for although in the past many were interested, from Lenovo, the Amazon, Microsoft and Facebook, banks warned investors to value loss of subscribers and also on the uncertainty of intellectual property of the product group.

But the biggest concern is the same policy. According to the investment bank Jefferies, “Lenovo (Chinese company) would be the buyer longer available, but we think that the U.S. Government will block this acquisition based on the grounds of national security.”

shares lost one-third of June

shares of Blackberry lost more than one-third of June, but today, Tuesday, are gaining 5% to $ 11, valuing the company at 5.3 billion dollars, about 3.98 billion, almost one-eighth of a market capitalization of the company reached just three years ago.

However, this week, and to counteract the tendency of the market, the securities of a Canadian company are experiencing a rise above 4%, bringing gains to nearly 23% over the past 12 months. The fact that the company is considering a possible sale or partnership is to be the motto for the good performance of the shares.

group once led the mobile phone market was overtaken by Apple and Samsung. Revenue and subscribers decreased dramatically. All hopes were deposited in the new model, the “Blackberry 10″, whose sales have proved weak.

On the other hand, Apple, whose shares slid 25% in the last 12 months, are registering a rise of more than 2% as a result of the news we realize that the launch of the new iPhone is coming soon. Also recently, the U.S. company won a major rival Samsung in over a dispute over patents.

Berenberg analysts explain that the company has some intellectual property, the result of some acquisitions in the last five years, worth 4.5 billion dollars, but experts believe they have lost 75% of its value.

right decision

The message is simple. The Blackberry just in its independently. Left investors ask whether the decision to sell or create a partnership should not have come sooner. Not necessarily. First, sales of the new model of Blackberry are dismal, leading to market share going from 5% to less than 3% in just one year. On the other hand, the data confirms that there is space in the market for a third operating system, in addition to IOS and Android.

Windows doubled shipments of mobile phones for almost nine million, primarily due to sales of Nokia models. This drive that Windows found was exactly what we were looking for a Blackberry. With over 70 million users and a new model completely revised, the group tried to create a chance of surviving. This was a reason enough to try to get the bronze medal, when she had this hypothesis.

Before the latest rumors on sales of the new model, the shares were trading at $ 16 at the beginning of the year, but subsequently dropped to nine dollars. Still, this figure is much higher than the six U.S. dollars hit by Blackberry titles a year ago. The cash flow of the company is three billion dollars, about six dollars a share, or more billion a year ago.

Exposed

the facts, things did not go well for the Blackberry, but the attempt to try to relaunch was undoubtedly the best option to take, writes this Tuesday the “Financial Times” Lex column.