motibvos Among many, the acquisition is one of the best ways of Redmond giant boost your business mobile phone
Preston Gralla, Computerworld / USA
August 14, 2013 – 8:40 a.m.
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One of the best ways for Microsoft to boost its mobile phone business, for there late, is to buy a BlackBerry. Why buy a mobile phone company quickly going to burado? There are plenty of reasons – here are the six most important, in my opinion.
is a perfect match for the business focus of Microsoft
Microsoft’s core business is the enterprise software – Windows, Office, Server and Tools. The core business of the enterprise is also BlackBerry. The hegemony of Microsoft corporate world was wound by the movement of BYOD because lets iOS and Android devices introduce new ecosystems in companies. The BlackBerry is valued by companies for their secure servers and networks.
BlackBerry Enterprise Solutions were developed precisely to make it impossible for parties not invited to take part in a confidential dialogue. This is achieved based on servers that do not store any kind of data or information that travels on your network. Under this technology, RIM is unable to provide copies of keys to decrypt data. Technically it is impossible to open encrypted emails on BlackBerry devices.
The New York Times reports that “in its most recent quarterly report, the BlackBerry claims to have about 72 million users worldwide, most of which generating monthly service fees by sending data over the network secure company. ” There is clearly a great synergy here for Microsoft.
Microsoft gain market share
The latest figures from IDC shows Windows Phone share with a market share of 3.7% worldwide, compared to 3.1 % a year ago. The BlackBerry has 2.9% market share. Buy BlackBerry would give Microsoft a market share of 6.6%. Given that Windows Phone took a year to grow by only 0.6%, this would be a big increase. Over time, Microsoft would change BlackBerry users for the Windows Phone platform, and increase their presence, especially in business.
Engineers The view
Steve Ballmer for Microsoft is to turn it into a business devices and services. It turns out that Microsoft had been not essentially a hardware company so far, and therefore does not have on its staff many hardware engineers. It takes a long time to recruit them and hire them. Buy the BlackBerry immediately give Microsoft a substantial core of experienced engineers in mobile technologies and also designers who could work not only on smartphones, but also in other Microsoft device.
Patent
The New York Times notes that “analysts generally suggest that the intellectual property of the BlackBerry is much more attractive than its ecosystem, including some of its software and its various patents phones. “In today’s litigious world of technology, patents can be used to harm competitors and generate income by licensing. Microsoft uses its patent to extract licensing fees from many manufacturers of Android devices. The exact numbers are secret, but estimates vary between a minimum of 430 million dollars aso year for up to $ 3.4 billion in 2013. Anyway, that’s a lot of money. It is not guaranteed that the BlackBerry has patents that could be used that way. But certainly, the possibility is high and increased ammunition to face war patent is always a good measure.
The acquisition would give Microsoft an advantage in future market SmartCars
A huge mobile phone market is currently in dispute: automotive vehicles. There is no doubt that all cars will soon become mobile and smart devices. Nobody dominates this market yet. Buy the BlackBerry would give Microsoft an advantage. The BlackBerry has the QNX Software Systems, which built the operating system that powers the BlackBerry 10. What few people know is that the same operating system is being used by GE, Cisco, and General Motors OnStar in their service, as well as lines BMW and Audi.
According to the report in The New York Times, the BlackBerry has plans to “use other QNX technologies and its global network of data only to allow the auto companies to update the software of the vehicle by means of wireless networks and to monitor the mechanical condition of the vehicle. “Microsoft could do that and go beyond, making Windows Phone or Windows the default OS of smart cars.
BlackBerry can be cheap
Of course, by itself, the BlackBerry has no future. So the company can probably be compradoaa bargain price. Microsoft is rich. It’s time to take a good use for the money, and BlackBerry mobile would be a good investment, at reasonable cost.
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