Sell the company to partner or partner with other companies. These are the options that are on the table for the BlackBerry, which announced on Monday the formation of a committee to study strategic options.
“We believe now is the right time to explore strategic alternatives,” he said, quoted by the BBC, Timothy Dattels, board member who will chair the new committee. The announcement of the creation of the new committee coincided with the resignation of Prem Watsa of directors of BlackBerry. Watsa is the representative of Fairfax Financial, the company’s largest shareholder.
IDC analyst Francisco Jeronimo believes that the news on Monday makes it “clear” that the BlackBerry was looking for a buyer and could not find interested. “I never said publicly that they were looking, now they’re saying it.” Jerome classifies this ad as a “strategic mistake PR”, because it removes both the confidence of the consumer segment customers as to the business segment, a market that is particularly important for the Canadian manufacturer, now that most consumers are focused on the iPhone and the many Android.
The company wants to find ways to increase sales of devices with BlackBerry 10, the latest operating system manufacturer, unveiled in January, after repeated delays, and three models of the brand team, two of them with physical keyboard. The system received positive reviews, but sales have been slow.
BlackBerry, whose phones were known primarily by physical keyboard and the messaging system, is having difficulty adapting to the era of smartphones with touch screen market, which is dominated by Apple and Android. According to analyst firm IDC, in the first quarter of this year, the BlackBerry yielded third place on mobile phones with Windows Phone, a situation that remained in the second quarter, when the Canadian manufacturer of the platform had a market share of 2.9% against 3.7% system from Microsoft, which is used by several manufacturers, but whose sales are mainly Nokia models.
In May, the BlackBerry has created an application to start providing the messaging system for users of iOS and Android.
The company, which abandoned the name Research In Motion, announced the latest release of results $ 84 million of losses (63 million euros) in the three months ended June 1st of 3100 revenues and millions of dollars ( 2300 million).
By late afternoon, the shares rose more than 10% in both the New York Nasdaq, as the Toronto Stock Exchange, since any such sale will involve the purchase of shares.
Article corrected to 19h26: mobile phones with BlackBerry 10 were revealed in late January, not February, as it was written.
No comments:
Post a Comment