New models were not enough to give back to the company. Actions react to the new plans for high administration.
Blackberry administration admits the possibility of coming to put the company up for sale, following the recent uncertainty over its course. A committee with some members of the current administration, with the aim of studying ways to improve the value and scale of the Blackberry, which can pass through partnerships or sale of the company. Already last year, JP Morgan and RBC Capital Markets were hired as consultants to help set a course, at the time, the president of Blackberry said a sale was not “the main direction” in the equation, something that seems to have changed , however.
shares of Blackberry have been punished this year (-11%), following the trend of handset sales, which have fallen far below expectations. The new Blackberry Z10, for example, have been presented too late, when the new emerging competitors betting iPhone and Android devices with the software were conquering slices important market.
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