"We have better products," says director of the BlackBerry - Terra Brazil

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BlackBerry took this Monday to make final adjustments to their biggest conference of the year. The BlackBerry Live 2013, held in Orlando, Florida (USA) between 14th and 16th May, promises to present the latest company news in your quest to take back the market lost to Apple and Samsung

Photo: Justin William / Earth

Without making direct comparisons with leading competitors, Apple and Samsung, BlackBerry reveals that he has ambitious plans for the Brazilian market – plans that involve mainly the conquest of the consumer, not the companies. That’s because the corporate market shows great acceptance of their devices, but the user still prefer buying iPhones and Android devices. The BlackBerry, however, believes that these have better products, according to the said Earth the general director of the company in Brazil, John Stricker.

To get harder in dispute with major competitors, the Canadian company launches later this year two more smartphones in the country in an attempt to regain the space between the users. The Q10 and Q5, with physical keyboard and 4G LTE connection, should quarrel with last generation devices and phones considered “input”. The focus, however, may suffer setback due to the price of products.

Both releases should not be benefited by the law that guarantees exemption from certain fees for smartphones not meet the requirements of the Brazilian government. Like the Z10, which hit stores in early May, the appliances are imported and still do not have the minimum number of applications developed in the country needed to reduce the costs to the consumer. Nevertheless, the BlackBerry believes it has more to offer than the other manufacturers.

Learn More

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• Using BlackBerry in Brazil will change ‘dramatically’, says director
• BlackBerry Q5: smartphone for developing countries

“We have a better product than the competition, in our opinion,” said John Stricker gaucho your hotel room in Orlando, United States, where he received reporters during the BlackBerry Live 2013, held this week. “We are approaching what we consider (the state) ideal in the Brazilian market – a market ‘complicated’, but it has a lot of potential,” said the director general of BlackBerry in Brazil.

BlackBerry’s concern with the expansion in Brazil is justified by the prediction that the country will be in the coming years, the fifth largest global consumer of smartphones. It also demonstrates their confidence in the strength of the brand among companies, which has 42% market share – percent greater than the two major competitors combined.

Brazil is one of the main targets of the company in Latin America, a continent to which has been given enough attention with the release of the BlackBerry 10 operating system, the Canadian big bet to grow back. The BlackBerry believes in good reception from country to Q10 and Q5, their newest devices. The latter must reach the country with an “aggressive price,” according to Stricker.

“The Q5 is fundamental to the BlackBerry. It fits very well in the market, and will be released later this year for sure, “said the executive.

The reporter traveled to the invitation of the BlackBerry Orlando

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