One of the most important markets for the BlackBerry in the world, Latin America is receiving great attention in recent releases with BlackBerry 10 system. The concern includes news for Brazil, where “things will change dramatically,” said the second Earth the company’s director for Latin America, Wes Nicol.
The country is one of the emerging among which the company wants to increase its stake. In Brazil, the BlackBerry plans to reach the first or second preference of the users in the near future.
BB 10 has been particularly successful in developing economies, according to the executive. The Canadian company plans to leverage the niche created by economic growth of Latin American nations to win customers who do not have smartphones – or win back those who had a BlackBerry, but switched to another device.
To grow again, the company is betting on releases – still few – facing different types of customers with different layouts and prices. Proof of this is the announcement Q5 first smartphone “input” with BB 10 . Price and product availability were not disclosed, however, Latin America must be one of the first places to receive the news.
“I still can not announce details, but things will change dramatically for BlackBerry in Brazil,” said Wes. He assured that the country is a major focus of the company in this new phase – and that the safety of Canada will again appear in the hands of Brazilians soon.
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In its endeavor to revitalize the brand, the executive said he was questioning the old BlackBerry customers why they left the company, and that would come back. The three main complaints were the slow browser, the “poverty” of applications and multimedia aspects bad. The novelty that would make most re-use BlackBerry devices would be the return of the physical keyboard – news announced in two of the three releases of the company to BB 10 operating system. None of these devices, however, is currently available in Brazil.
Latin America is the market where BlackBerry has greater acceptance among companies. The continent ranks first in the use of mobile enterprise Canadian company worldwide. Data mentioned by the director showing that approximately 50% of the equipment used by companies in Latin America are the BlackBerry.
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The BlackBerry took this Monday to make final adjustments to their biggest conference of the year. The BlackBerry Live 2013, held in Orlando, Florida (USA) between 14th and 16th May, promises to present the latest company news in your quest to take back the market lost to Apple and Samsung Photo: Justin William / Earth -
Maps are installed along two of the four towers at the Orlando World Center Marriott to guide participants Photo: Justin William / Earth -
The doors of most of the rooms that will be used for lectures and events were closed on Monday Photo: Justin William / Earth -
Until a piano could be seen in the corridors of BlackBerry Live 2013 Photo: Justin William / Earth -
In one of the few open rooms, organizers ended up completing the details of decoration Photo: Justin William / Earth -
The BlackBerry bet in uniting the features personal and corporate to attract more customers with its new operating system Photo: Justin William / Earth -
Alicia Keys, global creative director of the company, is one of the major attractions of the event. She will do a show with the participation of other artists on the night of Tuesday Photo: Justin William / Earth -
The Canadian company bet on the appeal of celebrities to win customers who lost over the last few years, when it established the dominance of Apple and Samsung in the world smartphones Photo: Justin William / Earth
BlackBerry took this Monday to make final adjustments to their biggest conference of the year. The BlackBerry Live 2013, held in Orlando, Florida (USA) between 14th and 16th May, promises to present the latest company news in your quest to take back the market lost to Apple and Samsung
Photo: Justin William / Earth
The reporter traveled to Orlando at the invitation of the BlackBerry.
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