current CEO BlackBerry, atinga RIM (Research In Motion), Thorsten Heins, does not have a very bright future for tablets. In an interview with Bloomberg, the executive said that in five years they gadgets will become completely “useless” to the world market.
“In five years, I believe that there will be more reasons to buy a tablet,” he said Heins. “Maybe a big screen on your desktop, but not a tablet.” The executive also said that tablets are “not a good business model,” which generated some curiosity on the part of specialists because the BlackBerry itself tried to enter this business with your PlayBook. The device, launched in 2011, received mixed reviews and sales declined until, in the fourth quarter of 2012, only 150 units of the product were sold.
Earlier this year, Thorsten Heins said it would only consider releasing a new tablet model (successor to the PlayBook) if the business is extremely profitable show and present some differences within a market already consolidated. The statements of the executive collide in a very promising scenario for other companies like Apple, Samsung and Amazon, for example, which have seen sales of its tablets increase in recent months.
For the next five years, the CEO believes that BlackBerry will return to competitive mobile market, especially with the launch of BlackBerry 10. “I see the BlackBerry as the absolute leader in the mobile computing market.’s What we’re planning. Want to get the biggest market share possible, but without being imitators,” he said.
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