BlackBerry CEO expects the company is a market leader in the coming years (Valentin Flauraud / Reuters)
SÃO PAULO – Even with the market feeding profits and Apple the , CEO , Thorsten Heins believes in five years there will be more reasons to buy the gadget . In his opinion, the tablets are not good business models.
According to the British newspaper The Telegraph, the suggestion that the device has a limited future may indicate that the CEO is trying to forget the failure that was the manufacturer of the tablet, the PlayBook, and deny that the company is developing a successor to the same.
PlayBook, launched in 2011, was criticized for not having a native application for e-mail, a fatal blow to the device. In the third quarter of 2012 were sold only 150,000 units. Heins said that only then consider a new tablet when it proves profitable and offer a new proposal for the market.
Last attempt
“In five years, I see the BlackBerry as the absolute leader in mobile technology and that is what we are seeking,” said Heins, who want to reach a large share of technological market, without being “an imitation”, as he puts it.
The company is throwing all your chips after a big market drop last year at the launch of Q10 smartphone, which debuted in the UK. Besides the operating system BlackBerry 10, waiting for a wave of updates consumers who prefer devices with physical keyboard.
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