The Canadian brand BlackBerry , well known for its smartphones mainly in corporate sector, has suffered many losses with recent releases of other brands. Mainly concerned your operating system, you can not beat the much acclaimed Android and iOS.
this in mind, the company recently released an innovative service that allows users of other systems “ experience” OS brand.
To do this, just that users of Android or iOS, access the website blackberry.com / glimpse. Thus, a kind of interactive demonstration of its new operating system, BlackBerry 10. By accessing the site, the user must follow the directions that appear on the screen, usually a green dot and go interacting with the system.
The new marketing strategy of the company tries to compensate for the lost time and mostly show the major competitors like iPhone and Samsung’s Galaxy line, the brand has enough power even in branch and all that comes with this new interface.
Despite an excellent system, a BlackBerry will still have to invest a little more in order to reach the two leaders of the segment, mainly for its applications store, which undergoes a serious problem of availability and quantity of apps.
Why Henry Nicholas
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