BlackBerry arranged an event in Sao Paulo to officially launch Z10, top of the line smartphone with the new BlackBerry 10 operating system. It will be sold in retail and in the four major operators in Brazil: Of course, Hi, TIM and Vivo. The price is not very inviting: in prepaid plans, it will cost from R $ 2,449.
We took a look at BlackBerry Z10 when the Canadian company brought the machine to Brazil for the first time in February (read hands-on). The Z10 seems to have great construction and finish, the software has some features that can improve productivity, such as the BlackBerry Hub, which acts as a central notifications, and the keyboard is excellent.
However, costing from R $ 2,449, is hard to bet that the BlackBerry Z10 will be a threat to the Galaxy S4 and iPhone 5, at least for the end user: BlackBerry 10 is a legal system to use, everything is controlled by gestures and various Android applications are also available at BlackBerry World. But he has nothing so spectacular that make many people change their system – BlackBerry thinks differently and says that 55% of buyers are new to the Z10 platform.
For the corporate market, there are advantages that put you ahead of the competition. You can easily switch between the personal and the professional way so that they are stored separately and encrypted manner. The company manages only the professional way, and can restrict the installation of applications, and the user is free to use personal way to save photos, music and other files. You can not, for example, copy the text of an email from a business account to a personal account, which is useful to avoid information leaks.
BlackBerry Z10 Plus has Snapdragon S4 dual-core 1.5 GHz, 2 GB RAM, 16 GB of internal storage (with microSD entry for up to 64 GB), 8 megapixel camera with video recording 1080p and 1,800 mAh battery, the BlackBerry said last all day. The 4.2-inch screen has a resolution of 1280 × 768 pixels, resulting in a respectable setting of 355 pixels per inch.
model sold in Brazil is compatible with the 4G standard adopted in the country. As we said in hands-on, is no longer required to sign a specific plan on the carrier, the BlackBerry Internet Service to use the new BlackBerry: grab your microSIM, place it in the BlackBerry Z10 and everything will work normally. This should facilitate the entry of new users on the platform.
Z10 is available for sale from today, the operators course, Hi, TIM and Vivo, for prices starting at R $ 2,449 in prepaid plans. In late April, TIM sent a statement saying it would sell the BlackBerry Z10 for U.S. $ 2,699. These values, of course, can decrease when linked to a postpaid plan.
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