BlackBerry breathes fresh air into submission world - Middle Bit

BlackBerry Live Event news shows the

While

follow Apple and Google digladiarem up the largest share of the mobile market, they move to other companies Tamba © m have their place in the sun.

Nokia asked for help and joined Microsoft Ã, but the BlackBerry, regarded as a failure by many analysts, follows its own path, with its very own platform and hardware. I hope this initiative praises ¡vel fruits income for the company. Personally, I importantÃssimo that competes ª ncia continues multilateral, and carry INNOVATION § à £ o. à © so essential in the world of technology: it is ¡ssemos only with the Android and iOS, logo terÃamos estagnaà § à £ o, and so the toroid § for both Nokia and Tamba © m sorry for the BlackBerry as a do not to be the largest market shares, have less freedom to bring new à ³ bvias for Members Active.

It was in this climate

search by diferenciaà § à £ o that Thorsten Heins, CEO of BlackBerry, presented the highlights of the Canadian company here in Orlando at BlackBerry Live. In an event that seemed more like a jab ¡culo, Thorsten tried to captivate the audience with their enthusiasm, and seems to have caught many fish. He talked a lot about the new operating system, BleckBerry 10, as well as their new hardware, the stocky and social Q10 Z10, which comes with the famous and prà ¡tico keyboard.

CEO introduces the new Q5 for emerging markets

climate of novelty, or Q5 § Releases, smartphone a little simpler, ideal for emerging markets. Taking into consideraà § à £ o that an important part of their market is in ¡Amà © rica Latina (mainly paÃses as ColÃ’mbia and Venezuela), this à © a good balcony. The Q5 ¡faculty be available for sale at the maximum prà ³ mà ª s in some paÃses, but still no ideia of the PREA § paÃses met or defined. Comes in several colors and has a face and a trendy and inviting.

Then, Thorsten did go onstage a beautiful Bentley, which demonstrated the BB10 interface running on a automotive. Inside the car, a big screen allowed navigate maps and make vÃdeo conference room, they saw à ¡audio when the car starts § aa run. This was a beautiful example of the versatility of BB10, which runs on QNX. With this, the CEO sought to excite many developers who were there, showing the attractive possibilities of the platform.

Things like

show the amount of research that is being done to ¡the company ( now focuses all its brands under the name BlackBerry ) to keep your EspÃrito INNOVATION § à £ o. That’s because, with the arrival of iOS and later Android, BB may have lost ground, but does not erase your story all its successes and achievements of the past. Your phone with QWERTY keyboard EA push email was sensaà  § à £ o few years ago, and helped to shape the foundations we have today.

Another highlight of the event do not have anything to do with hardware, but with software. Thorsten announced joyfully elated Releases § ning of the popular BBM to other platforms, ala BlackBerry © m. The BlackBerry Messenger will now be available for free Tamba © ¡m for iOS and Android, so debuting in Business platform. If I’d had this brilliant idea a few months ago, could have gotten in front of WhatsApp, and could compete head to head with Facebook Messenger.

should still win a lot of people. Many people chose the BlackBerry devices in stores operators just to have access to BBM, one of the most popular messaging systems in the world. There are yet no faculty be £ disponÃveis for the iOS and Android for now some features that sà £ o exclusive BBM as vÃdeo call and screen sharing.

Thorsten showed even numbers will interesting about the messenger: Every day, more than 10 millions of messages get exchanged between Members Active, and engagement à © tà £ o great that most people usually check for messages less 20 seconds APA ³ s they have arrived.

CEO stressed enough data, and stated that à © the best app for messaging in the world, and that the BlackBerry understand what are you talking about in this regard. And well Guangdong Pr à © ¡vel that is right, just by whether Members Active other platforms will support this afirmaà £ o § à £ o, and leave their current apps to BBM.

Releases § ning multiplatform BBM led to other advertisements of: targeting the brands of contact with their fans, the Canadian company showed BBM Channels, channels where people can follow the £ and communicate with their favorite people and companies.

Thorsten Heins, CEO of BlackBerry, and Lewis Hamilton, pilot FÃ ³ FORMULA 1

advertisements of was done in style ( although I do not think the concept Va ¡pick ). The Releases § ning brings one of the main channels of the Mercedez Benz, and brought to the stage a beautiful car FÃ ³ FORMULA 1 company and its main driver, Lewis Hamilton.

Hamilton spoke of his hardcore use BBM, and the need for speed in both File information § à £ o as in life. The BlackBerry ¡is investing heavily to become â €? Coola??, And this à © very interesting. Being â €? Coola?? do not the à © the trump card of the BlackBerry, and so spoke Thorsten BES 10.1 and its Tradition § à £ o § in the high security of data. Nowadays, he said, do not the only company seeking the privacy of your files, but Tamba © m people ask for it.

§ Unknown File information contained on a smartphone sà £ o sensÃveis nowadays do not just for companies but for m © Tamba Members Active common, and the company is thinking about ¡, with a secure platform. The advantages of BES extend Tamba © ma Android and iOS devices, and à © engraà § ado see how the £ is completely ignoring the Windows Phone.

Onstage © Ala m COOs, CFOs and directors of marketing, Tamba © m spent Alicia Keys, creative director of the company (§ ada fad begins by Polaroid and Lady Gaga ). She stressed that the BB search INNOVATION § à £ o, but Tamba © m intends to work with creativity. And à © so leading projects such as Keep Moving Experience, which encourage artists in their work. The singer Tamba © m announced the BlackBerry Scholars Program, which aims to do not only teach the women about a career in IT, but Tamba © m ¡encourages them to continue to market and § Alcana major air stations.

Presentation § Ã £ o ended by aÃ, but the day after the dawn of the £ BlackBerry Live is being stuffed Presentation § Unknown, lectures, workshops and panels for many other indust º stria analysts, developers, media and other interested the platform.

* Stella Dauer traveled to Orlando at the invitation of the BlackBerry.

Read

Tamba © m:

• Interview with Vivek Bhardwaj, head of software industry ¡respon sible for BB10,
• Interview with Anders Jeppson, global director of Games BlackBerry;
• Interview with João Stricker, director general of the BlackBerry to Brazil;
• Interview with Rick Costanzo, SVP of global sales of BlackBerry devices, on tablets and on the BES platform security § a.