In another conference, I spoke with João Stricker, director general of the BlackBerry to Brazil. He answered questions about the general market, and gave some Tamba © m § Unknown File information about the company’s future in the country.
For BlackBerry, Brazil à © one key paas do not just in the Amà © rica Latina, but around the world. â €? Do not have how to be successful without Brazil. In 2014, it is estimated that Brazil should be the fifth largest market in the world smartphonesâ?? Said. It seems that sà ³ HTC do not get to sell here.
In Brazil, the Canadian company holds 42% market share of the enterprise, and hà ¡so many plans for Brazil, which à © tà £ o important as any other company in the crosshairs. The Z10 has just arrived in our lands, but was already being tested by companies such ITAA º and BTG, and aceitaà § à £ o was the best possible.
greatest charm à © always with the keyboard, which even in its Versão virtual conquest over fà £ s for the company. The security system § the data BES10 Tamba © m was well received, and according to soluà Stricker will ¡§ à £ o of several companies in Brazil.
BlackBerry
do not fear the Compete ª ncia, and offers soluà § Unknown
Balance Tamba © m à © important. Stricker told they do not the only Members Active but business is Tamba © m £ o asking this feature, which completely separates the personal from the professional in brand appliances. Ã? possible to, for example, delete just the corporate side of a machine and leave intact the photos of the works fà © rias ¡rio in personal side.
This facilitates the coming of what they call BYOD (Bring Your Own Device), but Stricker states do not have the fear of losing market share to Android and iOS in the corporate environment because of it. “The safety of questÃ?es § ae other attractions of BB10se guarantee,” he explained.
BBM platform arrives on time
João Stricker, director of Brazil for BlackBerry
According to him, 50% of Members Active the new Z10 came from other platforms. â €? They were waiting for the keyboard, were eager to return?? said Stricker. BBM and its recent Releases § ning for iOS and Android Tamba © m do not sà £ o the shot n’a ¡gua: â?? à © This the right time to do it, because now the BB10 and its hardware tà ª m more differentials, have advantages. BBM would be a Experia usua ¡ª ncia the river with the platform, and perhaps migrate for BlackBerryâ??.
In Brazil, the pà º PUBLIC young joined in good No of à BlackBerry, precisely because of BBM. Stricker And do not fear the Compete ª ncia apps like WhatsApp, Facebook Messenger or Google Hangouts as crà ª that BBM has more quality and ensures more safety to § in its use.
New appliances in Brazil
Director Tamba © m spoke of the arrival of new gadgets, Q10 and Q5, country. Despite the recent Releases § ning the Z10, Stricker do not know the exact date of arrival of the other two models this because of operating system settings to PaaS and related bureaucracies à Anatel.
expected à © they get even in 2013, the dawn of the second half. Stricker Tamba © m do not the PREA § talked about them, but I imagine it to be a mid range, the Q5 should arrive with the PREA § between R $ 900 and R $ 1,300, investing in higher value. Already Q10, believe arrives for between R $ 1,200 and R $ 1,600.
Stricker believes in the success of the Q5 in Brazil. The smartphone, which targets paÃses emerging à © one of the few in its class that will reach ¡PaaS with touch screen, keyboard physic, good hardware and LTE Compatible.
Asked about the entry of appliances in MP do Bem, government measure exempting equipment from some taxes, if follow some items, the director said that for now, the BlackBerry only works with imported models. But it do not rule out the soluà § à £ o, and the company was looking into the viability of the process.
Tech Centers sà £ o bet to attract developers in Brazil
One of the most interesting shows that BleckBerry want to grow in Brazil, and Brazil want the Cresa § a, sà £ o technology centers recently opened in PaaS, in partnership with national universities. © Atà the moment sà £ o two, one in Recife and another in Maceià ³ but more tra ª s is £ oa way.
Tech Centers in encouraging developers to help, support and go work in the ALA £ © m of apps, teach people to have a startup, to actually lead a company, in all its senses, do not just in the tà © cynical. This initiative is part of the Acadà ª mico company, strengthening the skills and competitiveness of local suppliers, growing Tamba © m interested in BB10 in Brazil.
©Alà addition, Stricker says that there are things that leave BB10 attractive to developers, and one of them à © Hub. In it are concentrated all Notifications § categories of social networking, email, BBM, and other means of communication § à £ o.
The financial Tamba © Ã © m an incentive, since the apps store BlackBerry OS (operating system old company ) Ã © the second most profitable ¡vel. The safety of the EVALUATION § § Unknown and apps published Tamba © m help improve Experia ª ncia applications.
The biggest challenges in Paa-s
When asked what would be the biggest challenge of BB in Brazil, Stricker said the portfolio of the company do not grown to the consumer market, although it remained in large corporate. Therefore, the biggest challenge of BlackBerry à © regain mind share the usua ¡rio common, and show that your appliances and system Tamba © sà £ o m good at personal use.
à º last, the question was more fun. Because the BlackBerry sà ³ speaks on iOS and Android? And Windows Phone? â €? Do not have demand for this system, so the do not’s In Our planosâ?? says Stricker, kicking strong Microsoft operating system.
* Stella Dauer attended the BlackBerry Live in Orlando at the invitation of the company.
Read
Tamba © m:
- Interview with Vivek Bhardwaj, head of software industry ¡respon sible for BB10,
- Interview with Anders Jeppson, global director of Games BlackBerry;
- Interview with Rick Costanzo, SVP of global sales of BlackBerry devices, on tablets and on the BES platform security § a.
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