Not that applications lacking the two operating systems, not only Windows Phone, or BlackBerry provide 10 essential applications and more desired by utiizadores.
There is a lack of applications that could frighten users adquriirem a Windows Phone or BlackBerry 10. In fact, we can say that the ecosystem of apps for both platforms is growing rapidly and exponentially. But both have one question: the essential apps that are still lacking.
This issue becomes a problem if we consider that the applications that are a percentage signficativa users want, and applications possibly be important enough to be able to ‘shape’ the ability of a decision user time to opt for a new device or platform.
Combining both Windows Phone and the BlackBerry 10, the two platforms only support 34% of the 50 free apps – and 50 paid apps too – most popular Google Play U.S.. And this still does not seem to be enough to ensure your success.
specific one: Windows Phone provides about 16 of the 50 most popular free applications from the App Store and 14 of the 50 most popular paid apps. Compared to Google Play, these figures appeared to average more balanced: 22:13, respectively.
Already the BlackBerry World, meanwhile, had only five BlackBerry versions of most popular free applications on iPhone. In terms of paid applications this number increased to 9. The scenario seems melhorart slightly in the conversion of Android: the BlackBerry App World offers about 11 of the 50 most popular free apps for Android, and again 11 of the top 50 most popular paid applications in Android.
“ These statistics highlight the scale of the work that both microsoft as the BlackBerry still have to face the front in order to build their respective ecosystems, and to provide a more attractive offer – and genuine – Application “, said Tim Shepherd, analyst at Canalys. “ Application availability is a key factor in motivating decisions to purchase smartphones initial consumer” .
Microsoft recently announced to have surpassed the target of 145 000 applications in its Windows Phone Store, while the BlackBerry announced to have surpassed the 120,000 applications available in its ecosystem. Only problem is not in the proper amount of applications available – after all, how many of the apps currently available is that consumers will want to use it?
“ Customers of BlackBerry and Windows Phone apps will not want to miss – or functionality of applications – from top brands and locally relevant, or the latest games, because of their choice of smartphone ,” said Shepherd. “ It is therefore imperative to the success of Windows Phone and BlackBerry that their respective ecosystems attract applications and offer high quality content that consumers want, and otherwise failed “. In other words, exclusive content.
The analyst seems to share the view that it is not the amount of applications that both offer that will make the difference, but the presence of the ‘big players ‘ in its ecosystem . Agree? What led you to choose the platform they are using now? In the future are thinking continue to use the same operating system, or consider changing? And if so, what reason would you change? Leave us your feedback!
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