There is life on BlackBerry: BBM reached 20 million users ... - Telemoveis.com

There is still a long way to go to achieve the popularity of BBM WhatsApp, but available data suggest already have started on the right foot

Is this a sign for the BlackBerry? The BlackBerry Messenger shocked the industry of messaging applications to have reached 20 million users in the first week after arriving to Android and iOS. The reason may be the fact that the Canadian company’s proposal be successful in creating a kind of compromise between the app and its users, according to data recently advanced by Mobidia to BGR.

week of 20 October, the average time a user spent in BBM was 40 minutes (for U.S. users, remember), against 24 minutes of Tango, a platform that enjoys rival plenty of popularity within the same segment and providing an element of gaming to their users. In the European market the average time dismissed the application of the BlackBerry was 59 minutes.

The numbers are definitely positive for the Canadian company, although it is still far from “grab” their users for 160 minutes (median time of WhatsApp, current leader of this segment). The fact that it is still a recent application and be associated to these data is a potential indicator that your users are interested in the service.

See also: Plan B for BlackBerry: acquisition will not ever happen, was appointed a new CEO