BlackBerry: BBM pre-installed on smartphones running on Android - Kioskea

In full restructuring, BlackBerry bet much on BBM . After a successful launch of messaging application running on Android and iOS , the BlackBerry goes further. The agreements were concluded with several manufacturers to preinstall BBM on smartphones running on Android . Attempting to boost the Canadian company.

BlackBerry is in a situation in which the company tries to survive. After rejecting a potential sale, a new CEO, John Chen , was named this month to revive the Canadian company. Challenge that the former CEO of Sybase accepted by a very comfortable annual salary of one million dollars. Shortly after, the first matches in charge of the BlackBerry were announced concerning the goals of cost reduction and restructuring.

Currently, the positive element of the BlackBerry is BBM . Released on Android and iOS , the instant messaging application had a great reception. After attracting 5 million users in 8 hours , less than a month later, they became 20 million . In total, the BlackBerry can gather today 80 million BBM users .

With this success, the BlackBerry continues its development. After announcing that BBM channels soon be available to applications on Android and iOS , BBM will be pre-installed on a number of smartphones running on Android . In fact, the BlackBerry made agreements with 12 manufacturers of smartphones in emerging countries . In Africa, Latin America, India, Indonesia and the Middle East, these OEM arrangements will allow them to further increase their reputation, presence and use.

Known in these emerging countries, the BlackBerry can test this type of partnership and think of developing it, even if the competition is more difficult in Western countries

Photo:. BlackBerry