Pfizer, the largest pharmaceutical company in the world, plans to dispose of the BlackBerry brand phones for fear that the company may go bankrupt or stop their services. In an internal memorandum, Pfizer instructed its employees that use brand appliances to buy an Apple phone or any model that runs the Android operating system, Google, advances the portal Estadão, citing Bloomberg.
When giving guidance, pharmaceutical cited the drop in market share from BlackBerry, company based in Waterloo, Canada, and noted that the company has even offered up for sale. “Due to the drop in sales, the company is in a volatile situation,” said Pfizer from its New York headquarters, the employees in a memo obtained by Bloomberg News.
“We recommend that users of BlackBerry phones use their devices and plan to migrate to a new model when the contract expires normal”.
After years of losing customers to Apple’s iPhone and devices that run on Android, the BlackBerry is finding it difficult to avoid the loss of users.
According to the British consultancy Juniper, the company had sold 3.7 million smartphones in the third quarter, achieving revenue of less than 1.6 billion dollars. In the same period, in 2010, sold 12 million BlackBerry handsets, with a turnover of 4.6 billion dollars.
The new BlackBerry 10 operating system, thought to initiate a resumption of the company in the market, received a lukewarm response from consumers, and the company had to write down nearly a billion dollars in unsold stocks in the last quarter.
Pfizer had 92 000 employees in its last annual statement of accounts to the authorities, making it the eighth largest employer among pharmaceutical companies based in the U.S. and Western Europe, according to data compiled by Bloomberg. The effect of the recommendation of the company to its employees, therefore, must be felt by the brand of smartphones.
Contingency plans were developed for the case of the BlackBerry closes or fails to provide services, says Pfizer in a memo. “We never went to the media or talk about our service providers,” said Joan Campion, a spokeswoman for Pfizer.
Failure
An offer made in September to acquire BlackBerry for 4.7 billion dollars was withdrawn this month, causing a shakeup in the company. Instead of purchasing the company and close your capital, Fairfax, BlackBerry’s largest shareholder, and a group of investors landed billion in bonds to help restore the company’s cash.
With the change, the former President of Sybase John Chen, considered responsible for retrieving the enterprise software and services, has been chosen to lead the company in place of Thorsten Heins.
In a company blog post on November 13, Chen tried to reassure customers that the BlackBerry is not going away. “The BlackBerry has the financial strength for the long term,” he said. “I am confident that we will rebuild the BlackBerry for the benefit of all stakeholders”.
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