If you own a Playbook, tablet launched in 2011 by Blackberry and that was not a great sales success, know that the Canadian manufacturer abandoned once the device support, announcing the end of their updates.
Rest in peace. Photo: publicity.
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The announcement was made by the vice president of the company, Alec Saunders, who reported on his Twitter account that the Playbook will have no significant update your firmware.
statement from VP is another nail in the coffin of the tablet, which sold disappointing 2.5 million units worldwide, yielding a loss of $ 485 million to the company.
Another statement was unfavorable Blackberry’s own CEO, Thorsten Heins, who stated that the BB10, latest operating system the company would not go for the Playbook.
Responding to expressions of followers, Saunders was even more blunt in explaining the “neglect” of their product.
“The Playbook does not have the ability to run BB10 acceptably” fired.
Apparently now the focus back to the Blackberry smartphone market, BB10 system which was praised by several experts at its launch earlier this year. However, the company is still behind the lost breath.
Before
global market leader for smartphones, now she bitter fourth place, behind leaders Android and iOS, playing smaller slices with Microsoft, which is already with the bronze medal.
In terms
tablets, on the other hand, in the corporate segment competitors like HP – who left but then returned – and Dell has not stopped betting their chips, a thought quite different than you think Thorsten Heins.
“Five years from now I can not imagine that there will be reasons for people to buy tablets. Maybe a big screen in the office, but not a tablet. they are not a good business model,” fired the executive, in an interview with Bloomberg.
Analysts said the statement Heins makes sense from the point of view of Blackberry, who does not want to deal strategically with tablets. If the product will die even began killing its own.
Already on competition, the tablet market is doing well, thank you. While competition – divided between heavyweights like Samsung, Apple and Amazon – is high, the numbers are also selling.
In the first quarter of 2013, according to figures from IDC, sold about 17.5 million tablets in the United States.