Brand only has two outputs: or launches a new product category and broadens the portfolio of iPhones that have the market
While CEO Tim Cook goes on to say that Apple is still the company? changes the game?, analysts suspect that apple lost vigor. The iPhone has lost 11% of market share in Western Europe in the first quarter of 2013, according to IDC, while Samsung climbed 31%.
Even Sony and LG have significantly improved their positions, with growth of over 100%. All are gaining ground to Apple. Even continuing to increase sales of the iPhone, the truth is that you can not maintain market share. And if the rumors surrounding the iPhone 5S are true, and there are no major changes to hardware, Apple will face a difficult winter.
“? Right now, Apple has only two strategies: either revolutionizing the market with a completely different product, or extends the Portfolio,” says the director Mad Money European survey by IDC, Francisco Jeronimo.
“It is clear that there will continue to grow with the same strategy to renew a product every year. The rumor is that the next hardware will be similar, and this will not work, “believes.
“Apple will have to expand the portfolio. I believe this year will launch two phones, one at a lower price and another bigger screen. The lower price is even dispensable, just to reduce the above, but can also opt for a phone with low specifications, “states the expert.
multinational presented in early June a preliminary version of the new iOS 7, the operating system that will be launched with the new product in September and October. Although it is a revolution in design and interface of the iPhone, analysts believe that the problem is with the hardware and trends in the markets, especially in emerging countries.
“It is clear that users want bigger screens, Samsung and proved it. Demonstrated that can innovate with new concepts and consumers, especially those who are already in the second or third generation smarphone want different things, more innovative, “said Francisco Jeronimo. The war for giant screens is red hot, with Samsung, Sony and Huawei to launch smartphones with screens above the 6 inch? only a little smaller than a standard tablet.
“That’s why Samsung has grown and sold almost double Apple’s last quarter. Has launched innovative concepts and risky. The Galaxy Note was a risk, “adds the analyst, IDC.
One of the differences of the South Korean manufacturer, which last week launched three new smartphones Galaxy S4, which is easily cancels a product if this does not work “thing that other manufacturers do not have the ability or flexibility to do” and that would be considered a scandal in the case of Apple.
behavior of stocks of brand handbag mirror in mistrust market. Once you have reached the $ 700 in September 2012, Apple’s titles are quoting just above $ 400. Nothing that has emerged behind the scenes, from the smart watch to a new Apple TV, enthusiastic investors.
“What happened â BlackBerry and Nokia can happen to Apple. We are seeing the first signs that you are falling prey to their size and will have to be faster to innovate, “says Francisco Jeronimo.
“Apple still has its fan base, because it continues to have the best experience on the products, but will not be enough. Half the world market is still in the basic cell phones, and that is where they are failing to go. “The range of previous iPhones, which are cheaper when a new one appears, is to attract consumers in the regions where price is important . “But with the new can not do it,” she emphasizes.
? Most importantly, a larger screen. It is very evident that the users do not use smartphones only for applications, they want video, television and surf on a larger screen. “
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Analsita IDC believes that Apple is getting hostage of their size and need to innovate faster
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