security issues of information and mobility go hand in hand in the corporate world. Several studies, such as “Before the IT Strategy”, produced by IT Media , in partnership with the IT consultant Sergio Lozinsky show it. At last report, CIOs of the thousand largest companies in the country showed the two items as a priority investment. And there is no coincidence in that. The increased demand for mobility grows the risk of information leakage, either by invasion of mobile systems or even the loss of the device. And on that front is that the BlackBerry betting his chips in the country
Speaking to IW Brazil, the director general of the Brazilian subsidiary, John Stricker, explained that the company will work with most industries heavily regulated market, such as financial, health, real estate developers and even government. The strategy is very much in line with the overall work. In the United States and Germany, for example, the manufacturer has been successful in sales to government institutions. “There is a strong movement to mobilize the workforce. Some markets are more mature and do so safely. Other, speed, forget that item. Have to be agile, but safely. “
With this statement, Stricker points out the speech that the company prepared to address CIOs in Brazil. Obviously, he acknowledges that in heavily regulated industries such as finance, healthcare and telecom, there is no need for a strong process of convincing to start a project of mobility with the security personnel involved. The work in this case will be to show the potential of the BlackBerry tools, either as a device or even the platform mobile device management (MDM acronym in English).
The executive claims to have edge over competitors by having the built-in security products company since its inception. Who can forget, for example, the massive use of BlackBerry in countries where the government has monitored the communications only because the BBM communication tool manufacturer, have their encrypted messages? And good performance with some governments – it ensures that good projects should be revealed soon in Brazil – is also related to this fact. “Angela Merkel is using Z10″ exemplifies Stricker.
Furthermore, it reinforces the MDM platform enables management of iOS and Android devices. “The most industry worried safely closes projects with BlackBerry devices and the BES MDM platform, but these companies also can not avoid the movement of BYOD” he warns. And stresses, “The BlackBerry is the one focusing on MDM. There are several companies that sell here, but without the presence and support, and this gives us an advantage too. Also, for those interested, we have the end-to-end. Another point is that many of these are just competing solutions in the cloud, and large corporations prefer on-premise model. “
Asked if the cloud model in the medium term, can not stand the traditional and even disrupt the company’s strategy, Stricker showed that there is already an ongoing pilot to run BES in the cloud, but he believes that this model should be attractive to smaller companies.
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