BlackBerry tries unsuccessfully to hold as you can on the market, but the truth is that it has become a caricature of itself, which insists that the reference is actually corporate market when their participation was devoured by iOS, Android Windows Phone and even by her own fault, who put his foot in it more times than allowed.
It was evident that the great problem of the BlackBerry is administrative. All executives do not see a foot in front of the nose, see the recent decision to re-focus on physical keyboards, “because corporate client loves them.” Hence we preposterous statements more than once and ready, the circus is armed.
The last involved the U.S. operator T-Mobile. Unlike former RIM executives, she realized that the BlackBerry has no future and launched a campaign to obvious: is offering the iPhone 5s for free with purchase of a plan or discount of $ 150 if the customer with the switch for a appliance company. The logo of the campaign gives a pinprick of light: “Get the tools to do more.” Depending on the reality of the user can be a good deal, although I believe the Z30 or Z10 are very good devices.
Only the BlackBerry did not like the campaign. In a statement published on the company blog, CEO John S. Chen said he was “outraged” with the campaign and congratulates the (few ) brand fans who repudiated the action on the social networks, but does not mention many others who expressed themselves positively. Chen says the company was more offended by the fact of not having them operated statement, but can you imagine a conversation like “hello BlackBerry, the deal is this: let’s make a campaign encouraging its users to exchange their current smartphones for iPhones, okay with you? “
Despite all his angst, in the best style bites and blows ends the post saying that the partnership between the BlackBerry and T-Mobile has yielded good results for both expected and that working with them in the future though. Ie the former RIM is not so shortsighted as to displease operators, considering that many came to reject their handsets. What ends up contradicting his final statement, that “is very excited about the future of the BlackBerry.” Shows.
Source: CoM
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