low cost cell was shown at MWC 2014. Codenamed ‘Jakarta’ trade name and Z3, the appliance starts sales in April
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first mobile BlackBerry produced by Chinese company Foxconn will debut in April in Indonesia, announced the BlackBerry CEO, John Chen, on Tuesday, 25/02 during the Mobile World Congress (MWC 2014) in Barcelona . Pictured Chen (left) and Terry Gou, CEO of Foxconn, show the new device.
The device is codenamed “Jakarta” but gained a trading name of Z3. It is a partnership between the BlackBerry and Foxconn, which seeks to migrate design and production of low cost handsets out of the company.
Z3 has a 5-inch touchscreen and will be equipped with BlackBerry OS 10.2.1. It should cost less than $ 200 at retail. The company did not disclose other technical details per hour.
“It will be a very, very attractive to the handset market,” said John Chen during a news conference at the MWC 2014. “When I entered the phone market, I was told it would take between 9 and 12 months to have a device ready to be sold. In less than three months the phone is ready, tested and now we are working on distribution,” Chen said.
agreement with Foxconn BlackBerry was signed in early December and marks a major change in the development of devices of Canadian business model. Under the agreement, Foxconn will take on the development of low cost devices, while BlackBerry will continue to develop top of the line appliances.
Chen announced that the Z3 will be released in other countries. The same model will go on sale in other countries in Southeast Asia and BlackBerry plans to have an LTE version to be sold in the rest of the world. The executive did not specify a launch date LTE version, but joked that “will in the future, before I die.”
The CEO also said that a new version of the smartphone Q10, Q20 called, will be available later this year. He will have a QWERTY keyboard like the Q10, and includes the menu, back and send buttons and trackpad that has been the hallmark of the old models of BlackBerry and being brought back after consumers complain.
Chen joked that this new device will be called “BlackBerry Classic” and will be available in the second half of 2014.
According to Gartner, the BlackBerry 2013 held 1.9% of the market, with distribution of 18.6 million handsets. This is well below the 5% slice of the company had in 2012.
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