President believes that going private would give them more space to solve the problems away from the public spotlight, sources said
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BlackBerry: still with the company announcing losses and loss of subscribers, private equity firms and other buyers may not want to go into business
São Paulo – BlackBerry is preparing for the possibility of going private, as the handset maker battle to improve their resources, said several sources familiar with the situation.
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chief executive, Thorsten Heins, the company’s board and increasingly consider the idea that delisting the BlackBerry would give them more space to solve the problems away from the public spotlight, sources said.
“There is a change in tone on board,” said one of the sources on Thursday.
However, no deal is imminent, and BlackBerry has not released any kind of process. Even if you try, it may be difficult for the company to find a buyer and funds to close the capital.
With the company announcing further damage and loss of subscribers, private equity firms and other buyers may not want to go into business.
The company’s shares fell more than 19 percent this year, and the market value dropped to $ 4.8 billion, up from $ 84 billion in 2008.
BlackBerry declined to comment.
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measure could reduce the prices of the company’s devices, which are currently imported and suffer from a high dollar
Fernando Paiva , the
Bloomberg
Blackberry Q5: director promises to throw in the country until the end of the year the unit, third model with its new operating system and the first aimed at a younger audience
São Paulo – The idea of ??producing smartphones in Brazil is still alive within the Blackberry . The matter remains under review internal reports the company’s general director in Brazil, John Stricker.
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measure could reduce the prices of the company’s devices, which are currently imported and suffer from a high dollar. The executive argues that the devaluation of the Real also affects those who produce in Brazil, since most of the components are imported. And reaffirms that considers the prices of their products competitive. His last two releases are the Z10 and Q10.
Q5
Stricker promises to launch in Brazil until the end of the year the Q5, the third model Blackberry with its new operating system, BlackBerry 10, and also the first geared for young audiences, with different colors and price about 40% more expensive than Q10. “The Q5 is finalizing the approval process with the operators,” he said. The device, which has already completed the approval process in Anatel has Qwerty keyboard and 4G is representing the debut of Blackberry with 4G models into account.
Asked if the Q5 could fit between smartphones unencumbered, priced up to £ 1500, Stricker smiled and left the air this possibility, noting that there is nothing definite yet on local manufacturing. Initially, the product will be even imported.
executive participated on Thursday, 8, the opening of a technology center in Blackberry PUC-RJ, Rio de Janeiro. It is the fourth tech center company in the country, all open at least a year.
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BlackBerry 10 , or BB 10, arrived earlier this year with the difficult task of bringing RIM BlackBerry again compete in the smartphone market, bringing more fluidity and resources to their smartphones and lagged forward the development of devices with Android and iOS . His debut in Brazil took place in July with the arrival of the BlackBerry Z10 , a model that is being analyzed here in the newsroom.
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How
not just tinker with a new handset, but with a whole new system, we will first tease BB 10 in this article, and then diving into the Z10 itself.
Interface and design
unlock the screen, we are greeted by the grid smartphone apps. Here the BlackBerry not reinvented the wheel: they are arranged in a grid, in a format very familiar to iOS users. “Play” one app over the other creates the well-known effect of “new folder”. The system has two more home screens, accessed by swiping gesture to the sides: that of multitasking, which are grouped applications running, and the HUB, where they are concentrated system notifications.
multitasking is one of the great strengths of the system, with a clear organization of running applications and how to close them in a logical and next to which we are accustomed in our computers. This is a differential of this platform, in contrast to other systems that make this process less clear “close programs”, and also makes a “real multitasking”, rather than freeze minimized applications.
interface design is very sober, maintaining a “corporate style” that brings historically on their BlackBerry devices. Despite a visible evolution, he does not quite have the visual appeal of the latest versions of Android and iOS have, and can give a sense of “dated” in a few moments.
Interactions and performance
get the Z10, most people will feel the impact of one aspect of the system interface: it has no buttons. While many are well accustomed with a “home button”, present in competitors such as iOS, Android and Windows Phone, you need to learn gestures to make this back to the home screen. The back button appears at the bottom of the screen, according to the context (ie: only when it has utility). Despite this difference, we can not consider the learning curve a problem, after the system displays the new gesture when we use it for the first time, and are just two: slide the bottom of the screen, and the other from the top.
equivalent to the “Home button” is the slide of the finger from bottom to top, from off-screen, in the range where is the logo of the BlackBerry. This movement leads us to the multitasking system, and where we can make the swype for the HUB or the full list and applications. The other action is the reverse party from top to bottom of the screen, also leaving a track located at the top of the device. This action will open a quick quick settings panel, which can trigger sensors like WiFi, for example.
In
system modifications, BB 10 is “more iOS than for Android.” Most of its elements are fixed, and can not make changes to the buttons that appear on the quick setting bar at the top, for example. His canvases are “fixed” and well defined, it is not possible to change the order of the main screens (HUB, multitasking and grid applications), or any other structural changes in the system.
system performance, at least in the smartphone Z10 (which is a model “top of the line, something that definitely helps), was impeccable, with animations and effects running very fluid. OS We have a very responsive in actions such as switching and open apps, play videos, all without halting at any time during our time of cell phone use.
HUB and BBM
addition to multitasking, the HUB is one of the main advantages of this platform. It serves as a large centralized system, uniting notifications apps, system and mobile (yes, smartphones are also telephones, although sometimes forget it) in a single interface. From the aesthetic point of view, the HUB has a way “Big Mailing”, showing the latest apps like Facebook and Foursquare, new emails, messages and calls, notifications system together, or filtering by only one of these.
Although not very attractive in its appearance, it is an efficient centralized, which makes quick viewing of all the news in your social networks and how to contact you. Some aspects, however, still need to be improved: all notifications are treated equally, so to get something new, the sound of emails, notifications and messages is the same. Only by opening the HUB to see what arrived. Some notifications are much simplified, and are often just a “shortcut” to the applications. In these cases, lacking additional shares in the notifications, since you can only open them. A button “ignore” or “delete” the email directly from this interface and no need to access the application, for example, would be welcome.
BBM is an instant messaging service popular BlackBerry a brand differentiation important for your users. The app has received important updates, such as video chats and an improved design. This service dedicated only to BlackBerry devices, will “open up” to other platforms, and a version for Android and iOS is already in development.
Keyboard and Android apps
A very important aspect for fans of the BlackBerry smartphone is the keyboard, and the traditional physical QWERTY on its previous models has been for a long time, differential time of purchase. In the times of the touchscreen, however, not all devices will have this option, and that is where the virtual keyboard of BB 10.
BlackBerry could equip their system with a keyboard very efficient. The spacing between keys is possible within the area of ??the screen, with a great significant improvement if you use it horizontally. The most interesting is the great efficiency in word prediction, including multiple languages ??in use. Even switching constantly between Portuguese English to witchcraft BB technology present in 10 guesses with great precision what the user will write in the sequel. To use the prediction, which is emerging on the keys, just push and slide your finger upward on the screen.
Like any recent system, BB 10 does not have a vast library of applications (same boat Windows Phone), and to overcome this lag the BlackBerry found a “shortcut”, while developers are creating their own applications for BB 10. The system is able to open Android apps, which significantly increases the number of available applications. There is a catch: this support is only given to software compatible with version 2.3 of the Google system, which reduces by half the number of apps available, compared to what we see on Google Play.
Navigation and Security
BB 10 comes equipped with a standard browser simple and efficient. Despite its straightforward interface and minimalist, it can perform the main functions present in mobile browsers, such as multiple tabs, session favorites and quick sharing of content. It is also compatible with Flash, which keeps disabled by default, but it suggests that identifies triggered when a site uses this feature.
A strong point of the BlackBerry brand is the trust that its customers have the security of these devices. With a reputation for “impenetrable devices,” usually appear between gadgets professionals need to protect data, as agents of national security or senior executives. The BlackBerry was not negligent in this respect, with its new system, and implemented a number of security features to the data, it is possible to make a full separation of different profiles within a single device. If a cybercriminal has access to personal data of the user’s smartphone, your corporate account is fully decoupled and inaccessible, in a separate personal profile.
Another strong point is the ability of this system to be integrated into IT solutions for large companies that have a centralized security for corporate gadgets. You can create security profiles and assign them to the devices, facilitating control over the appliances in use by employees and increasing the reliability of smartphones in this context.
Conclusion
BlackBerry urgently needed to upgrade to the new context of smartphones, after the growth and evolution of competitors such as Apple and then Google. With this new system, the company was able to leave your system more dynamic while following the visual sober and all the security features that made it popular in the corporate environment.
Despite coming with some differences, as the HUB, the great multitasking and its good keyboard, this system still need to get some extra that makes it actually more attractive than competitors, which has been “eye” in the corporate market where was the stronghold of BB. The system is very efficient, and navigation resources and applications is nice, but it does not bring anything that is able to overcome the present experience on competitors.
The most important aspect is that with the arrival of BB 10 handsets of BlackBerry finally return to be able to compete with a mature system and more adapted to the current context of mobile computing, ie: no one will regret if you must use one of the units equipped with this system, not feel quite so outdated. The greatest difficulty now for the BlackBerry 10, is that he arrived long after its rivals, and has not shown because it would be a better option to convince consumers to change your iPhone or Galaxy.
blacberry 10 is a fairly pragmatic, with a responsive and intuitive interface, as well as differential HUB, but that still depends on some differential “killer” to convince consumers to make platforms like iOS and Android
Intuitive interface
Great performance
Hub centralizes all notifications
security features of BlackBerry
efficient keyboard
Collection of applications still under construction
respon sible for ¡tecnolà Logic is Canadian à £ o open the possibility of a withdrawal of the company’s stock, which would allow them to lead the company’s return to positive results escrutÃnio away from the capital market.
chief executive of Blackberry, Thorsten Heins, and the board of directors of the company, admit a possible delisting may be beneficial to the company. The news is advanced by Reuters, citing company sources, and explains that the leaders are coming to the conclusion that the operation would be sensible.
“There is a change of tone on the board,” said one of the sources that Reuters does not identify. A withdrawal of shares admitted to trading could allow the technology to continue to lead the restructuring without being subject to public scrutiny so intense.
However, there is no process of removing the bag company. Neither the Blackberry has an ongoing sale to a private investor, nor is there any announcement of intent to bid simultaneously with the withdrawal of the company’s stock, by any investor.
Besides there is no agreement envisaged would be difficult now to find a buyer, at a time when the turning of the results has not yet been reached. The launch of the Z10 and Q10 models (both pictured) of Blackberry had an effect on as positive as estimated. The results presented by listed remain negative.
share price remains quite depressed from levels which reached, after having released some of the “smartphones” most popular and while competition from Apple and Samsung is not intensified.
The market capitalization of the Blackberry, which was named Research in Motion is close to 4.8 billion dollars (3.6 billion euros). The market value of quoted reached as high as 84 billion dollars in 2008.
Blackberry inaugurated another new Tech Center in Brazil, this time at PUC-Gávea in Rio de Janeiro, on Thursday (8). The project is part of BlackBerry Academic Program , a comprehensive program of funding and support facing developers and students of mobile apps.
John Baird inaugurated the new Tech Center alongside David Paterson and other members BlackBerry Brazil (Photo: Gabriela Viana)
Rio is the fourth state to receive the initiative. The other Brazilian units are located in São Paulo (USP), Recife (UFPE) and Maceió (UFAL).
Career driven with big name
Blackberry is not the only one to get excited about the partnership with Brazilian universities. One of those selected to participate in the project, Lucas Lima, 21 year old student in the fourth quarter of Computer Engineering, believes the project is a chance to boost your career. “It is a very good opportunity and very difficult to happen here in Brazil. In addition to a financial return, we have a very large professional comeback, “he said.
“We can give our opinion, bring our ideas, and we listened. This is very important. It’s a great chance to develop ourselves as professionals, “said Brenno Ferrari, 25, also a project participant and student of Computer Science.
From left to right: Thed Oliveira, Lucas Lima, Brenno Ferrari and Lorenzo Saraiva (Photo: Gabriela Viana)
Thed Oliveira, 25, is a team of designers. He intends to draw a bridge between your project and the final course challenge at Tech Center. “I created a digital book for tablet. I’m thinking something similar like application. Something that can really help you, “he said.
Already
Rodrigo Peixoto, one responsible for the initiative, said the Tech Center goes beyond the creation of applications. “In every state we are focusing on different things. With this, we are improving the ‘ecosystem’ as a whole, with full focus on the user, “he said.
Team BlackBerry at the event (Photo: Gabriela Viana)
“We are studying the market to be able to position ourselves more established. The idea of ??the tech center is able to create solutions to everyday problems of the people, as to corporations. We want apps with aggregate values. Furthermore, we want to empower these students so they can develop their own business, “said one of the project leaders in the city, João Paulo Cavalcanti, the Software Engineering Laboratory at PUC-Rio.
The choice of Brazil as the first country to receive the program has very specific reasons: the country’s growth in the sector of information technology and the resemblance to the Canadian economy.
The event took place at PUC-Rio, home of the New Tech Center (Photo: Gabriela Viana) (Photo: The event took place at PUC-Rio, home of the new Tech Center (Photo: Gabriela Viana))
“Brazil has grown in recent years in this industry, and we, as a company, we see this. Outside the country has an economic policy very similar to our country. We develop in similar industries. This spurred this choice. And when you are faced with bright students like Brazilians, everything gets better. They think things I would never think. They are young people who see the smartphone as more than a device. They use it for everything. Therefore, know very well the problems of those who use them and how you can innovate in order to solve these problems, “the senior vice president of Public Policy Blackberry, David Paterson.
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To the Foreign Minister of Canada, John Baird, the partnership between the Canadian company the university Rio has to yield good fruit. All because the PUC-Rio is one of the academic centers with one of the best computer science programs in the country. “This partnership will stimulate innovation, create jobs and bring growth and prosperity for both countries and in international markets. Canada and Brazil are together to create considerable technological solutions, “he said.
Tech Center Rio will have ten students of Mechanical Engineering and Software Design, Computer Science and Media, and engineer and developer of the BlackBerry. The center will operate during business hours on weekdays.
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John Baird inaugurated the new Tech Center alongside David Paterson and other members BlackBerry Brazil (Photo: Gabriela Viana) 
From left to right: Thed Oliveira, Lucas Lima, Brenno Ferrari and Lorenzo Saraiva (Photo: Gabriela Viana) 
Team BlackBerry at the event (Photo: Gabriela Viana) 
The event took place at PUC-Rio, home of the New Tech Center (Photo: Gabriela Viana) (Photo: The event took place at PUC-Rio, home of the new Tech Center (Photo: Gabriela Viana)) 
