BlackBerry is just so hard to think about selling your BBM? BlackBerry announced recourse to companies, BBM and the QNX operating system, CEO John Chen revealed a low cost smartphone and does not close the sale of BBM.
The Canadian manufacturer has no choice. If BlackBerry wants to prevent its sale or its disappearance, he shall rise again.Arrived last November, the new CEO, John Chen, said that BlackBerry “had enough resources to build a profitable business.” To achieve this, he announced that the company would focus on the business sector, the BlackBerry Messenger and QNX operating system. However, the MWC 2014, BlackBerry strategies seem less clear. If the company unveiled the Q20, a smartphone with a physical keyboard, the ads are amazing.
In fact, it seems that BlackBerry does not abandon the general public, because the manufacturer presented the Z3 smartphone. With 10.2 BlackBerry, this model has a 5-inch qHD screen, a dual-core processor clocked at 1.2 GHz and 1.5 GB RAM. Developed with the subcontractor Foxconn, will be marketed in developing countries.
During this press conference, John Chen also mentioned the BBM. The CEO confirmed the arrival of BBM on Windows Phone (July) and Nokia X (since its launch). The company also unveiled the Protected BBM, a new and particularly suitable encrypted BlackBerry Messenger paid version for businesses.
Interviewed by Bloomberg TV, John Chen said he did not rule out the sale of BlackBerry Messenger. However, this would not be the short short term because, above all, the CEO wants to strengthen BBM. Perhaps influenced by the recent acquisition of WhatsApp for Facebook, it seems surprising since BlackBerry has declared its intention to develop and monetize this activity. The corporate market a low cost smartphone for emerging countries, the potential sale of BlackBerry BBM … finally open up different strategies
Photo:. BlackBerry
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